Job Details
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Job Description
Job brief
Copywriters are responsible for the linguistic content of adverts. They work across a range of media and formats, interpreting account briefs to compose advertorial content such as slogans, catchphrases, tweets and scripts for TV and/or radio adverts.
Responsibilities:
- Discussing the client's core message and target audience.
- Brainstorming visual and copy ideas with other members of the creative team.
- Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative team, account team or clients.
- Working on several projects at once, sometimes under pressure and often to tight deadlines
- Writing various copy options, which may be presented to the client as a storyboard a consecutive series of frames depicting the script and drawings that may be used.
Job Requirements
Requirements
- Keeping up to date with popular culture and trends.
- Be skilled in writing clear, concise and grammatically correct copy.
- Understand the different language styles that appeal to various target markets.
- Be able to see other people's points of view and take on board feedback.
- Creativity and an ability to produce innovative and original ideas.
- Familiarizing themselves with their clients' products and services, the target audience and their competitors' activities.
