•Execute digital advertising campaigns across platforms such as Google, Meta, TikTok, etc. Testing new targeting strategies, ad formats, and audience segmentation to improve campaign performance and efficiency.

• Market research about segments and competitors.

• Conversion Rate Optimization for landing pages and whole sales funnel.

• Identify the trends and opportunities for increasing revenue .

• Provide regular performance reports and insights and highlighting the campaigns effectiveness and recommending adjustments for improved results.

• Communicate with other departments to reach the best performance, pain points and opportunities.

• Cooperate with creative team to generate new ideas for campaigns.