Social Media Specialist

Fast Care Labs -
Nasr City, CairoPosted 2 years ago

209Applicants for1 open position

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Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Help identify target audiences and plan media campaigns
Compare and negotiate rates, ad space and airtime
Optimize plans and budgets according to the best media mix
Prepare schedules and adjust when needed
Experiment with new platforms and channels
Ensure ads are creative and displayed appropriately
Monitor costs and return on investment (ROI)
Report to clients and build long-term relationships

Proven working experience in social media marketing or as a Digital Media Specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organisational ability
Fluency in English
BS in Communications, Marketing, Business, New Media or Public Relations
Proven experience as Media Buyer or similar role; experience in digital media is preferred
Familiarity with media-buying, planning and research
Interest in following advertising and media trends
Working knowledge of media analytics software (e.g. comScore)
Excellent communication and negotiation skills
Organizational and multitasking abilities
Attention to detail
Critical thinking skills
BSc/BA in Marketing, Advertising or related field