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Job Description
- knowledge of online marketing and good understanding of major marketing channels
- Help identify target audiences and plan media campaigns
- Suggesting recommendations to adjust the social media marketing strategy for optimal results.
- Developing advertising strategies and campaigns to most effectively reach the desired audience.
- Generate, edit, publish and share daily content (original text and images) that builds meaningful connections and encourages community members to take action.
- Managing a high volume of daily social media posts.
- Plan and monitor the ongoing company presence on social media (Facebook, Instagram.)
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Job Requirements
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Skills and experience in creative content writing
- Excellent communication and interpersonal skills
