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Job Description
- Develop, implement, and manage our social media strategy.
- Define the most important social media KPIs.
- Manage and oversee social media content.
- Measure the success of every social media campaign.
- Stay up to date with the latest social media best practices and technologies.
- Use social media marketing tools such as Buffer.
- Attend educational conferences.
- Work with copywriters and designers to ensure content is informative and appealing.
- Collaborate with Marketing, Sales, and Product Development teams.
- Monitor SEO and user engagement and suggest content optimization.
- Communicate with industry professionals and influencers via social media to create a strong network.
- Hire and train others in the team.
- Provide constructive feedback.
Job Requirements
- 5 years of experience as a Social Media Specialist or similar role.
- Social Media Strategist using social media for brand awareness and impressions.
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices.
- Understanding of SEO and web traffic metrics.
- Experience with doing audience and buyer persona research.
- Good understanding of social media KPIs.
- Familiarity with web design and publishing.