Senior Digital Marketing Executi...
Job Details
Skills And Tools:
Job Description
About Us:
In the 1970s, “El-Moasser” in mathematics was published, and it was a big leap in the standard of educational books, gaining the trust of experts, teachers, students, and parents.
In the 1990s, “El Dawleya Bookstore” publishing house released “Al-Emtehan” books, and they started to emerge in the business for their special content and their unparalleled exercises.
Later on, the two publishing houses collaborated, and the successful products continued. Since then, our scope has broadened to cover all pre-university academic grades in different subjects. And GPS for Printing, Publishing and Distribution was established in 2014 to complement the group’s capacity and expand the territory towards wider services and markets.
Key Responsibilities:
- Develop and execute integrated digital marketing strategies aligned with the company’s goals and objectives.
- Analyze market trends, competitor activities, and customer feedback to identify opportunities for growth.
- Create and manage multi-channel digital marketing campaigns, including SEO, PPC, social media, email marketing, and content marketing.
- Oversee the planning, execution, and optimization of paid advertising campaigns on platforms such as Google Ads and Facebook Ads.
- Monitor, analyze, and report on campaign performance metrics using tools such as Google Analytics, social media insights, and email marketing analytics.
- Use data-driven insights to continuously optimize campaigns and improve ROI.
- Work closely with cross-functional teams including sales, product development, and customer service to ensure cohesive messaging and branding.
- Provide mentorship and support to junior team members and interns.
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Maintain partnerships with media agencies and vendors
Job Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, preferably within the education sector.
- Strong understanding of SEO, PPC, social media marketing, email marketing, and analytics.
- Proven track record of successful digital marketing campaigns with measurable outcomes.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot, Hootsuite).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Creative thinker with the ability to develop innovative marketing ideas.
- Team-oriented with strong interpersonal skills.
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)