Digital Marketing Executive

Engineering Group - New Cairo, Cairo

Applicants for
1 open position
Experience Needed:
5 to 7 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
1 open position
About the Job

About the Job

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Build and maintain Company social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights within the budget.
  • Brainstorm new and creative growth ideas.
  • Collaborate with agencies and other vendor partners if there.
  • Manage all digital campaigns, including search engine marketing (Google Adwords and onsite search) online brochures & catalogs and other revenue generating promotional campaigns.
  • Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
  • Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insights
  • Generate marketing qualified leads within panned (CPL) and conversation rate
  • Develop brand presence through digital marketing channels
Job Requirements
  • Very good Microsoft Office proficiency.
  • Demonstrable experience leading and managing SEO/SEM, Marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
About this Company

1- Engineering Group for Elevators & Consultancies (EGEC)
2- Engineering Group for Electro -Mechanical projects (EGEM)
3- Engineering Group for Energy Solutions (EGES)
4- Engineering Group for Automation Services (EGAS)

See all Careers and Jobs at Engineering Group
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