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Geomarketing Manager

Nielsen
Cairo, Egypt
Posted 4 years ago
15People have clicked1 open position
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Job Details

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Job Description

ABOUT THIS ROLE

Responsible for business development and delivery of geomarketing services to Nielsen clients in the MENAP region within a variety of industries like Retailers, Real-estate, Entertainment, Banks, Automotive, Healthcare, and other sectors that we are aiming to grow within Nielsen.

RESPONSIBILITIES

  • Undertake sales activities independently in terms of preparation and delivery of proposal and credentials
  • Ensure the generation of required revenue and proper contract costing in order to meet the agreed budget targets
  • Build a solid network with new clients and grow business and relations with them.
  • Mange the geomarketing team from a technical and business perspective
  • Identify and recommend enhanced and new services that answer clients' business needs including innovating new –technology-based- technical solutions
  • Applying expertise in quantitative analysis and data mining to see beyond numbers and understand how spatial data add valuable business insights to our clients
  • Innovate new technical solutions to automate and support different teams in Nielsen
  • Writing proposals and business reports

Job Requirements

KNOWLEDGE & REQUIREMENTS

  • Overall understanding of market dynamics to be able to hold meaningful conversations with the client’s stakeholders.
  • Strong technical consulting skills to help solve clients business issues knowledge of GIS techniques and methodologies in research
  • Design and develop technical analysis using spatial datasets(advanced street network analysis, market prioritization, proximity, geographically weighted regression analysis, etc.)
  • Expert with ArcMap geoprocessing tools, model builder, ArcGIS online, Arc-server.
  • Strong knowledge of enterprise spatial databases SDE, SDO, etc..
  • Good knowledge of scripting (SQL, Python, Arcpy, Javascript, XML, Jason).
  • Fair knowledge of OOP language and automation methods
  • Proactive, able to influence and persuade.
  • Strong customer service and interpersonal communication skills
  • Efficient time management, ability to multi-task and detail-oriented
  • Able to operate in a multi-cultural environment
  • AI, ML, and big data knowledge is a plus

QUALIFICATIONS

  • 5 to 8 years’ experience and proven success with primary research / GIS companies
  • Bachelor degree in Geographic information system, Geography, or Geomatics
  • Good analysis skills and insight generation
  • A good grounding in custom research principles, methodologies, statistical techniques
  • Business understanding (e.g. comfortable with terminology: revenue, profit, loss, margin)
  • Excellent PowerPoint and Excel skills or Google Slides and Google Sheets

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