Sales Executive - Industrial

Key Performance Indicators

• Research and seek new leads, ensuring an active and ongoing sales pipeline
• Achievement of individual sales revenue targets within timelines
• Maintaining consistent and productive number of calls and meetings on a weekly basis
• Monitoring and enhancing exhibitor satisfaction levels
• Timely & accurate reporting of sales results and activities

KEY DIMENSIONS:

Main Duties & Responsibilities:

Sales

• Achieve and exceed set revenue targets for the assigned products and events in accordance with the sales plan
• Drive to seek new business leads, responding promptly and professional to incoming enquiries
• Build and maintain strong client relationships
  • New business
    • Developing new business and revenue streams, including sponsorship and other non-square metre revenue sources through market research, telephone contact, industry networking and client meetings
    • Actively seek/ research and generate new leads across the sector
    • On-site account management to achieve high exhibitor satisfaction levels
  • Customer retention
    • Once new customers have been built you need to account manage achieve high exhibitor satisfaction levels
    • Ensuring adherence with exhibitor satisfaction guidelines
    • Securing feedback to be assessed on improvement strategies, and building relationships further

Reporting

• Data capture of sales activities/calls and updating the CRM
• Completion of sales progress reporting (e.g. revenue vs target, activity reporting etc.
• Continually monitor and research the market using online resources, gaining customer feedback, attending competitor events where appropriate, and industry networking
• Awareness and understanding of floor plan optimisation
• Effective communication with other internal departments including operations, marketing, finance to maximise client experience.

Perform any other duties commensurate with the grade and level of responsibility.