Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Determines customers' needs and desires by specifying the research needed to obtain market information.
- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
- Assesses market competition by comparing the company's product to competitors' products.
- Provides source data for product line communications by defining product marketing communication objectives.
- Obtains product market share by working with the sales director to develop product sales strategies.
- Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
- Provides information for management by preparing short-term and long-term product sales forecasts and reports and analyses
- Facilitates inventory turnover and product availability by reviewing and adjusting forecast and inventory levels and production schedules.
- Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with producers.
- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
- Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing and competitive positioning.
- Manages product management staff by recruiting, selecting, orienting, and training employees.
- Maintains product professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
- Manages complete product line P&L based on market share objective, forecasted volumes, product mix, pricing, and competitive positioning
Job Requirements
- Bachelor’s degree in any field
- 10+ years of experience in the marketing field (including at least 5 years as a product manager)
- MBA is a plus
- Excellent command of the English language
- Good knowledge of MS Word, Excel, and PowerPoint
- Strong project management and organizational skills
- Excellent communication skills, ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
- Good technical understanding and can pick up new tools quickly
- Attention to detail and ability to multi-task.
Product Manager Skills and Qualifications:
- Product Management, People Management, Customer understanding, Product Development, Requirements Analysis, Pricing, Planning, Competitive Analysis, Sales Planning, Inventory Control, Financial Planning and Strategy
