Group Brand Activation Manager
Job Details
Skills And Tools:
Job Description
The Senior Brand Manager holds responsibility for the brand portfolio’s marketing activities, guides the development and delivery of a fully integrated marketing strategy, ensuring implementation of marketing activities to realize the strategy.
Key Accountabilities/Responsibilities
- Responsible for all Marketing activities related to total Oral Care brands
- Analyzing market trends to address business opportunities and threats, and to set the brands’ annual objectives, strategies, positioning, tactics and measures
- Plan and implement annual marketing calendars for brands covering Airing, social media, digital & on-ground campaigns, in-store, and offline channels
- Leading brand building campaigns
- Pricing products considering brand positioning, competitor market prices, and profit margin
- Monitor brand market share and ensure, that corrective actions are taken whenever needed.
- Contribute to volume forecasting to ensure market share gain and business target achievement
- Ensure flawless execution of brand activities including consumer promotions and leads brand activations
- Continuously monitor brand’s P&L to spot any deviation from business targets and proposes corrective actions.
- Monitors, tracks and analyses market performance and consumer metrics and reports the same to senior leadership
- Responsible for managing creative agencies starting from briefing to delivery of activation campaigns
- Ensures that the brand heart and global brand positioning are in the heart of all brand activities
- Collaborates with the shopper marketing team to ensure excellence of brand visibility and consumer promotions
- Forecasts business needs and work closely with Demand Planning to plan long term growth rates, & maintain optimum healthy stock levels
- Works with Sales teams on short term forecasting & sales growth
- Work with the media agency to ensure, that adequate media plans are in place, achieving media KPI’s while drawing efficiencies
- Owns the brand’s A&P budget and works with the Head of Marketing to ensure best utilization of the same
- Tracks the A&P spending to ensure adherence to committed spending targets
- Communicates with the area team to ensure that market & consumer research needs are met and that all brand activities are inline with area and global strategy
- Works with the Head of Marketing on continuous brand/category mix review and optimization
- Trains and develops junior talent
Job Requirements
Basic qualifications:
- Bachelor degree of Business Administration with marketing focus or equivalent
- 6+ years of proven B2C marketing experience managing multiple brands, preferably within an FMCG environment
- Ability to work across teams to achieve business and organizational objectives
- Strong analytical skills and business acumen
- Ability to work effectively and influence stakeholders to drive business agenda effectively.
Why GSK?:
At GSK, our mission is to improve the quality of human life by enabling people to do more, feel better and live longer. Our three world-leading businesses research and deliver innovative medicines, vaccines and consumer healthcare products. We need a talented and motivated workforce to deliver against our strategy. To achieve this, we strive to attract the best people and to create an environment that empowers and inspires.
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