Senior Digital Media Buyer "Agency Side"

Confidential Company - Maadi, Cairo

Applicants for
1 open position
Experience Needed:
2 to 3 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Arabic, English
1 open position
About the Job

About the Job

Job brief:

The Senior Digital Media Buyer is responsible for all aspects of online media advertising, the planning, design, optimization maintenance, measurement and reporting, click-to-customer-service, and demand generation programs to increase brand awareness and preference, generate qualified leads.

Responsibilities :

  • Perform technical site analysis, competitive/keyword research and link analysis on an ongoing basis.
  • Knowledge in key areas of marketing (SEO, Social media, content marketing, email marketing, PPC, and SEM)
  • Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Email Marketing, and Social Media Campaigns.
  • Manage planning and development of native and direct response advertising campaigns across PPC, Adwords, Facebook across various ad networks including but not limited to Native Ads network.
  • Manage, optimize and report on campaigns performance in order to optimize CPA ROI goal.
  • Analyze Keywords and manage campaign targeting process across search tools.
  • Manage analysis of all campaigns across all platforms in order to optimize campaign performance.
  • Understand the key measurement tools available.
  • Media buying, billing, and follow-ups.
  • Provide reports on purchases/expenses/invoices.
  • Keep track of media buying and its ROI.
Job Requirements
  • B.A./B.S. in marketing, marketing communications, or related field.
  • 2-3 years’ experience in online marketing, managing budgets and achieving revenue targets.
  • Mastery of major social platforms to reach specific audience segments.
  • Fluency with Google Analytics and similar tools.
  • Ability to translate analytics and metrics into actionable insights.
  • Ability to manage multiple projects with speed and accuracy in a deadline-driven environment.
  • Strong knowledge and experience of Google Adwords, Google Analytics, Twitter Analytics, Facebook Insights, Webmaster Tools.
  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)