Marketing Research Manager
Corona -
Giza, EgyptPosted 6 years ago142Applicants for1 open position
- 29Viewed
- 3In Consideration
- 26Not Selected
Job Details
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Job Description
- Develops market research objectives to help the organization meet its strategic goals.
- Analyses current research and statistical techniques, and evaluates state-of-the-art market research developments to develop new techniques.
- Designs market research customer surveys and other customer contact research programs, directs their implementation, analyses result to determine potential markets for products, and prepares reports.
- Evaluates front-end and back-end promotions and analyses customer purchasing patterns.
- Assists in development and implementation of new products by conducting feasibility studies to determine product viability.
- Develops methods for field testing new products.
- Tracks competitor marketing activities and collects data to identify current industry trends.
- Reviews data and presents marketing and product development forecasts to management.
- Develops and coordinates use of market research computer database.
- Compiles, analyses, translates, and presents research information to marketing management.
- Recommends direction or changes to marketing mix based on research results.
- Formulates and manages the annual market research budget.
- Evaluates and contracts for external research sources.
- Work closely with brand management team to plan , manage & report marketing research
- Compiles, analyses, and presents retail audit reports regularly to marketing team
- Other duties as assigned.
Job Requirements
QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILL:
- BA degree in Marketing or equivalent certification
- 7-10 years of Marketing Research operations – preferably in FMCG or at research agency serving FMCG. Good Command of English language.
- Good MS office usage.
COMPETENCIES:
- Analysis skills
- Communication & Networking.
- Customer orientation.
- Commitment and System Perspective.
- Planning & Organization.
- Leadership & team management