Work with client and Account Manager to contribute on social media strategies, that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients’ industries.
Create timely and engaging content plans optimized for platform used and intended audience.
Knowing what type of content works best on what platform, optimizing content accordingly, as well as understanding the different nuances of each platform.
Set guidelines for supporting team members including community managers/customer service on how to interact with target audience
Conceptualize engaging and professional visuals / videos / content with creative team (designers / copywriters), that reflect client and their brand personality and objectives.
Customize social media pages/platforms, and develop supporting offline collateral, by creating original content.
Optimize SEO by aligning it with the overall social media plan.
Analyze and report social media actions on a monthly basis for successes and new opportunities.
Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts.
Monitor the social media platforms
Track social media influencers
Continue to refine and define our social marketing process.
Work with teams to create a solid branding message that’s reflected across client’s image
Attend events when required and live coverages
Continuously brainstorm for new campaigns and ideas with team members