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Job Description
- Manage both on-site and off-site SEO for the company.
- Collaborate with content marketing and blog contributors to create high- quality content around important, relevant terms.
- Manage of organic search engine performance and goal-setting based on site impressions, click through rates, traffic, and conversions.
- Collaborate with paid ads team to optimize paid search copy, website content, and landing pages.
- Oversee off-page optimization projects (e.g. link-building)
- Stay up-to-date with the latest trends and changes with SEO and major search engines.
Job Requirements
- BA/BS or equivalent working experience.
- Thorough knowledge of search ranking and optimization factors and key algorithm updates.
- Knowledge of HTML/CSS
- Numerical aptitude and skill, combined with an analytical outlook and mindset
- Experience with data-driven SEO analysis and optimization.
- Excellent written and oral communication skills.
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