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Brand Manager

HCPC-Clorox
Garden City, Cairo

Brand Manager

Garden City, CairoPosted 15 days ago
147Applicants for1 open position
  • 0Viewed
  • 0In Consideration
  • 0Not Selected

Job Details

Experience Needed:
Career Level:
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Salary:
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Skills And Tools:

Job Description

  • To be the guardian of the brand equity; fully aware of it, and responsible for protecting it.
  • Have a strategic feel of the competitive situation in the market, and long-term plans for pre-empting competitive developments.
  • Fully understand the company’s mission and values, commit to them, and enforce them among his/her people.
  • Set objectives for brand (share and marketing support).
  • Ensure that the right initiatives/projects for the business are in place and follow-up on their implementation.
  • Achieve business objectives, including contributing to achieving brand profit objective.
  • Maintain a healthy and profitable brand growth.
  • Develop communication, pricing, and promotional strategies.
  • Develop brand communication plans, and manage new concept, campaign testing and evaluation.
  •  Manage the brand presence on all digital platforms, and be knowledgeable of the category digital performance. This includes social media, e-commerce, and relevant media and websites.
  • Lead new campaigns and advertising material development.
  • Ongoing monitoring of brand, competition and overall market performance.
  • Propose the required research for the brand.
  • Contribute to managing research agencies and research projects to achieve desired results.
  • Update the department head and management committee on research findings.
  • Prepare annual Brand plans with detailed activities and proposed budgets.
  • Develop action plans that ensure meeting Company / Department objectives and goals.
  • Secure management approval on annual marketing budgets.
  • Manage and control the marketing spending in line with approved budgets.
  • Asses advertising and promotion proposals.
  • Conduct regular evaluations for campaigns and promotions.
  • Ensure performance appraisals are conducted at least once a year for all employees in the team
  • Report on monthly basis to the Marketing Manager as well as to related Group Managers in different departments on brand performance versus objectives.

Job Requirements

Education:

  • Bachelor Degree in Business Administration (Major Marketing) or relevant
  • Has at least 3 year of experience in the field of brand management.
  • Proficient in Microsoft applications.
  • Excellent command in spoken and written Arabic & English.

Personal skills:

  • Self-driven, results-oriented.
  • Strong Analytical skills.
  • Creative and innovative.
  • Ability and experience with working multi-functionally.
  • Excellent teamwork skills.
  • Ability to work under pressure and meet tight deadline while maintaining the professional standards

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