We are looking for a creative and results-driven Senior Marketing Specialist to join our marketing team. This role will involve a combination of design, content creation, media buying, and utilizing visual applications to support our marketing initiatives.

Position Overview

The Senior Marketing Specialist will play a key role in developing and executing marketing strategies, driving content creation, executing media buying campaigns, and utilizing design and visual tools to enhance brand presence. The ideal candidate should have a strong understanding of digital marketing, excellent creative skills, and the ability to execute end-to-end marketing initiatives.

Key Responsibilities

1. Design and Visual Content Creation:

Create visually engaging graphics, videos, and digital content using design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.), Canva, and other visual apps.
Design marketing materials including social media posts, banner ads, brochures, email templates, and presentations.
Collaborate with other marketing team members to maintain consistent brand identity across all visual assets.
Stay updated on design trends and incorporate innovative ideas into marketing materials.

2. Content Writing & Strategy:

Develop high-quality, engaging, and SEO-optimized written content for various platforms, including websites, blogs, social media, email campaigns, and ad copy.
Write compelling product descriptions, landing pages, and sales copy to drive customer engagement and conversions.
Collaborate with cross-functional teams to ensure content aligns with the overall marketing and brand strategy.

3. Media Buying & Campaign Management:

Plan, execute, and optimize media buying campaigns across digital channels, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn, and others.
Analyze performance metrics and provide recommendations for optimization based on KPIs such as CTR, CPC, CPA, and ROI.
Stay up-to-date on industry trends and platforms to ensure effective use of media buying tactics.

4. Visual App Utilization:

Use design and video editing apps (such as Canva, Adobe Premiere, and Figma) to produce visual content that enhances user experience and marketing engagement.
Create design templates and assets for consistent visual branding in social media posts, email marketing, and ad creatives.
Collaborate with marketing teams to conceptualize and execute visual content for campaigns.

5. Analytics and Reporting:

Monitor and report on the performance of marketing campaigns, content, and media buys using analytics tools (Google Analytics, social media insights, etc.).
Provide actionable insights to optimize future campaigns and improve overall marketing effectiveness.
Continuously track key performance indicators (KPIs) and report on campaign effectiveness, recommending improvements.

Benefits

Competitive salary and performance bonuses.
Flexible working hours and remote work options.
Health, dental, and vision insurance.
Professional development opportunities.
Collaborative and innovative work environment.

Atlantic international collaboration

Company Profile

Open vacancies at Atlantic international collaboration

Senior Marketing Specialist

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