Job Purpose

We are seeking a Senior CRO Manager to lead the end-to-end CRO programme. The CRO manager will own, be responsible and drive all CRO initiatives across multiple brands, by establishing the experimentation and testing programmes, accountable for the conception, planning, development, operation, maintaining, monitoring, analysis and reporting of AB / MV testing and the programme performance.

The CRO Manager is an experienced data-driven professional focused on delivering conversion initiatives and digital strategies to optimise our eCommerce platforms. Accountable for the end-to-end product life cycle, management and project coordination of our solutions from hypothesis, execution to final implementation, measuring and report.

Owning the intake and roadmap backlog process by running a programme framework, that allows internal and external stakeholders to contribute to the concepts and hypothesis roadmap, ensuring the correct prioritisation according to targets, conversion impact and ROI.

Working closely with research, design, product and development and providing thought leadership on optimization and testing strategies, building strong relationships with our brand stakeholders and establishing clear lines of communication with all team members.

Our ideal candidate is analytical, a problem-solver with excellent communication skills to ensure the programme is aligned with our agreed objectives to deliver high impact conversion results. In addition, this role will actively promote an experimentation mindset within the business, owning the brand points of contact and championing data driven insights that push performance for all the Alshaya digital brands.

This Role:

Works closely with the Head of Online Growth to deliver the agreed strategy
Customer-centric, revenue-driven and a true optimiser by heart
Owns the experimentation roadmap and end to end programme focusing on excelling conversion revenue across our brand portfolio and markets.
Passionate about CRO and its potential in our organisation, advocate for continuous learning, testing, and improving digital experiences.
Technical and data insights savvy, well organized and able to lead, set up and analyze experiments.
Passionate about CRO and its potential in our organisation, advocate for continuous learning, testing, and improving digital experiences.
Excellent people management and communication skills to form strong relationships with the brand stakeholders, the role will drive all communication and reporting bringing exposure to the conversion results and program visibility across business units.
Exceptional project management – from planning to delivery. Accountable for continuously monitor and report as the key point of contact for all CRO projects.
Ensures CRO projects and platform enhancements are delivered efficiently on time, providing tangible ROI and meeting our quality standards including QA, stability, and security.
Team mentorship and oversight of direct report (CRO Officer)
Owns relevant external supplier relationships.

Key Responsibilities:

Conversion Programme Management

Own the CRO program - Taking new product development processes from conception to launch.
Set up and run A/B and multivariate tests coordinating set-up, QA and results communication.
Own and develop the experimentation product roadmap: Managing end to end intake and delivery process through an agile methodology with an testing backlog and standardised processes that enable cross-team contribution, rigorous requirement gathering, prioritisation to final execution.
Create test plans, according to objectives and statistical significance, reporting back on CRO tests performance against targets
Liaise between customer value and technical trade-offs to establish technical solutions that are viable and effective owning external relationships to establish scope and commercial feasibility for each project
Determine priority of each experiment hypothesis based on our established CRO prioritisation framework containing insights from user testing scored by impact, internal requirements, feasibility, and potential revenue growth.
Establish agile world class processes to facilitate our workflow, communication always seeking to improve ways of working and support the alignment, scalability, and capacity of the team.

CRO Product Development

Lead a multi-disciplined group of practitioners to help realise conversion results
Present and run regular show and tell sessions to make sure the team is up to speed with all optimisation activities
Work closely with designers, project managers and delivery teams to ensure clear planning, testing and successful deployment of projects including integration and hand over.
Cross departmental stakeholder management and requirements gathering this role will be required to lead communications with brand departments gathering feedback, explaining the hypothesis, ensuring stakeholder approval from head of trade, presenting use cases and solutions as well as presenting testing results.

Business Analysis

Interpret customer data, applying knowledge of web analytics and user segments as they relate to the optimization, experimentation, and personalisation process.
Keep up to date with industry developments, best practice, consumer experience research and new technologies.
Gather ideas and build concepts for CRO activity using a data-driven approach
Research and present opportunities working with data, insights and relevant business units to identify key areas for improvement and optimisation.
Work with CRO officer to create data visualisations to communicate test results to internal stakeholders and bring them on board our roadmap.
Determine potential impact and suitability of all projects according to rigorous impact benchmark and business needs.
Measure and report on effectiveness of each initiative and tests against planned KPIs
From the back of active monitoring. Trigger analysis for experiments of concern and enable change management on successful experiment roll out.

Operations

Be commercially focused and drive conversion through experimentation.
Responsible for day-to-day stakeholder account management communications and written updates for the internal and external teams managing workload within allocated timeframe.
Manage the CRO strategic customer experience based on optimization learnings and insights coming from user testing, heuristic and competitor reports and data performance analysis, this role is expected to understand and incorporate those insights streams into generating the strategic optimization path for each brand, platform and market.
Work closely with development and to ensure that all solutions are feasible, optimised and secure.
Always seek ongoing technical improvements as technologies and customer behaviour develop.

Reporting and Insight

Defining KPIs, creating reporting frameworks and instigating best practice methodologies.
Clear strategy/approach for MVT/AB testing which delivers a statistically significant conclusion in terms of test/control result and therefore Test next action strategy (‘roll-out’ ‘kill’ ‘iterate’). Looking after the experiment test domain but also leading on BAU optimization initiatives within the wider CRO team not limited to testing, such as personalisation, discovery, checkout optimization etc.
Deliver innovative insights and actionable outputs.

Customer Centricity

Advocate to improve user experience and journey best practice to excel conversion.
Promote a customer first approach across other Alshaya business units.

People

Manage external provider relationships wherever necessary to deliver CRO initiatives
Work with all eCommerce team members to provide support down to project level and to ensure that initiatives are delivered in line with set processes and procedures and hit our targets.
Mentoring, supporting, and training junior team members and new hires
Nurture, motivate and mange direct reports to ensure they deliver their best work
A proactive approach and can-do attitude seeking regularly new ways to improve process and spread CRO knowledge

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.css-o171kl{-webkit-text-decoration:none;text-decoration:none;color:inherit;}Conversion Rate Optimisation (CRO) Manager

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Conversion Rate Optimisation (CRO) Manager