Content Development and Writing:

Strong English writing skills for both long-form and short-form copy that is engaging, clear, and on-brand.
Ability to translate positioning, narratives, and content frameworks into impactful pieces like blogs, case studies, and social posts.
Skilled in repurposing content (e.g., converting a white paper into blogs, social posts, video scripts, and email nurture campaigns).

Social Media Expertise:
Experienced in LinkedIn for both organic and paid strategies, including content optimization, audience engagement, and campaign execution.

Campaign Planning and Execution:

Skilled in creating multi-touch marketing programs that align with customer journeys (awareness, engagement, and conversion).
Experienced in audience building on platforms like LinkedIn.
Proficient in budget distribution, optimization, and manual bidding.

Basic Design Skills:
Proficiency with tools like Canva to create visually compelling graphics and assets for social media and campaigns.

Data-Driven Decision Making:
Ability to analyze performance metrics, derive insights, and refine strategies for better outcomes.

Tool Proficiency:

Familiarity with project management tools like Asana, Trello, or Monday.com.
Experience with marketing automation platforms (e.g., HubSpot, Marketo) and social media scheduling tools (e.g., Hootsuite, Buffer).
Knowledge of automation and engagement tools to optimize workflows.

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