About the Company and Website:
We are CallPerfect, a U.S.-based company offering cloud-hosted PBX and VoIP services primarily targeting local small businesses in California. Our website is still in an early growth stage. We're looking to build a strong SEO foundation to attract inbound leads and establish a trustworthy online presence.

About the Role:
We’re seeking a skilled, performance-driven SEO Specialist with at least 3 years of experience to manage technical and on-page SEO. Your primary goal will be to increase qualified leads and improve rankings on major search engines.

Additionally, you’ll help set up and optimize our self-hosted CMS website (such as WordPress) and participate in early-stage technical structuring and design.

Core Responsibilities:

Identify transactional and commercial-intent keywords
Build keyword maps for landing pages and blog posts
Write or optimize title tags, meta descriptions, H1–H3 tags, and image ALT text
Optimize URL structure, internal linking, and content hierarchy
Set up and maintain proper SEO-friendly page templates
Run regular technical audits using tools like Screaming Frog, Ahrefs, or SEMrush
Fix crawl errors, broken links, duplicate content, and indexation issues
Manage sitemaps, robots.txt, and schema markup (especially LocalBusiness schema)
Ensure mobile-friendliness, site speed, and Core Web Vitals compliance
Optimize and manage Google Business Profile
Create and manage local citations in U.S. directories
Use local keyword variations and city-specific pages

???? Marketing Contribution (SEO’s Role in Growth Strategy):

As a key part of our marketing engine, your SEO work will directly support the company’s broader business goals:

Attracting qualified leads from the U.S.
Building long-term brand trust in the VoIP/PBX space
Aligning website content with customer search intent and conversion goals

You’ll also contribute to:

Recommending and planning content to support marketing campaigns (blog posts, FAQs, landing pages)
Providing SEO-informed suggestions to improve messaging and page performance
Supporting brand visibility through local SEO and search presence
Sharing data insights that influence marketing direction (e.g. keyword gaps, user behavior)

Monitoring & Reporting:

Use Google Search Console and Google Analytics to track rankings, CTR, and impressions
Generate monthly performance reports tied to traffic and conversion goals
Use Google Tag Manager to track key actions like form submissions

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.css-o171kl{-webkit-text-decoration:none;text-decoration:none;color:inherit;}SEO Marketing Specialist

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SEO Marketing Specialist