Senior Digital Marketing Special...

Refilex -
Dokki, Giza

Senior Digital Marketing Specialist

Refilex -
Dokki, GizaPosted 2 months ago

30Applicants for1 open position

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Maintaining our social media presence across all digital channels.
Measuring and reporting on the performance of all digital marketing campaigns.
Develop and monitor campaign budgets.
Plan and manage our social media platforms.
Prepare and publish articles that describe our company and products.
Prepare accurate reports on our marketing campaign’s overall performance.
Creating Academic Market Research.
Writing Creative Content (Inbound Content - Copywriting - Script writing - Articles and More).
Coordinate with advertising and media experts to improve marketing results.
Identify the latest trends and technologies affecting our industry.
Evaluate important metrics that affect our website traffic, service quotas, and target audience.
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Use SEO practices to optimize articles and increase visibility.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Collaborate with agencies and other vendor partners.

Bachelor’s degree in marketing or relevant field.
A minimum of 4+ years’ experience in a digital marketing or advertising position.
Experience with Media Buying (Meta - X - Linked in - Snapchat - TikTok - Google Ads).
Using tracking setup tools like google tag manager.
Nice to have marketing tools (SEMrush, Cyfe, Mix panel).
Highly creative with excellent analytical abilities.
An ability to write creative copy both for large pieces of content (e.g., product descriptions) and smaller texts (e.g., social media posts).
Using analysis tools such as Google Analytics and Yandex Metrica.
Implementation of email campaigns using different tools.
Proficiency with SEO tools.
Superb verbal and written communication skills.
Strong interpersonal skills.
Strong problem-solving skills.
Outstanding communication and interpersonal skills.
Up-to-date on the latest trends and technologies in digital marketing.
Experience in the fields of software, e-commerce and F&B.