To Know :

• Management : he must know how to manage a team of beauticians and cosmeticians, organize and plan the activity, carry out recruitment and replacement, motivate and train staff
• Commerce and marketing : he must know how to establish an attractive commercial
  policy, develop and retain customer loyalty, carry out communication and promotional actions, particularly on the web, and advise customers on products and services
•  Aesthetics: he must know how to ensure the quality of the treatments practiced in his institute, guarantee the conformity of the devices, the equipment, the products used and the progress of the treatment sessions in compliance with hygiene and safety standards, and possibly participate in the activity of the show by providing certain services.

Soft Skills :

• Diplomacy, patience and sociability: He must be able to manage relationships with customers, suppliers and employees, demonstrate tact and courtesy, and adapt to different personalities and situations.
• Organization and leadership: He must be able to plan and optimize human and material resources, delegate and control tasks, motivate and train teams, and make decisions.
• Sense of contact and listening: He must be able to understand and respond to the needs and expectations of customers, advise them and build their loyalty, and create a friendly and professional atmosphere.