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Job Description
- Develop and execute marketing strategies and plans in line with the Company's overall policies.
- Develop brand targets and goals; and ensure their achievement.
- Plan and oversee Company advertising and promotion activities.
- Formulate Category/brand pricing policy.
- Design, analysis, and interpretation of market research to aid in understanding the external environment of the category/brands.
- Maintain frequent communication with both consumers and trade.
- Monitor brand performance, sales, profitability, and all KPIs related and share through monthly reviews with team members.
- Evaluate market reactions to marketing activities to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
- Monitor competition activities evaluate them and recommend the appropriate response.
- Ensure effective control of marketing results and that corrective actions take place to be certain that the achievement of marketing objectives is within designated budgets.
- Liaise with all external parties and agencies.
- Coordinate the operational planning activities with other departments.
- Communicate with and advise related departments on all relevant matters concerning the brands.
- Maintain brand image in the market.
- Generate new business leads.
Job Requirements
- Bachelor's degree in Marketing or business administration. An MBA is a plus.
- 8 -10 years of experience in Marketing in an FMCG essential.
- Having experience in the food industry is a plus.
- Good communication and negotiation skills.
- Objective analytical skills.
- Fluency in English, spoken and written.
- Proven success in developing marketing plans and campaigns.
