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Job Description
- Develop and optimize landing pages using A/B and multivariate testing methodologies to improve conversion rate
- Assist marketing manager with the preparation of analytic reports on web, email marketing, paid search, social media and other online marketing initiatives
- Execute drip marketing program via marketing automation software
- Act as Sales force administrator for the marketing and sales teams
- Adhering to CIG digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all CIG digital-marketing related activities including social media sites and digital marketing campaigns
- Manage GIG’s sales and marketing presence through ecommerce channels
- Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO
- Manage e-mail marketing programs, lists, imports, and permissions
- Conduct landing page and e-mail campaign tests
- Coordinate online sales and marketing events, such as webinars
- Develop and write digital content and maintain content publishing editorial calendar
- Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support
- Drive development and management of digital co-marketing and co-branded partnerships with distributors and partners
- Develop creative briefs to give the internal creative team and agencies clear direction
- Ensure digital design is optimized for branding, impact, SEO, web development, etc.
- Identify opportunities for applying new technologies, digital products and services to online campaigns
Job Requirements
- Bachelor’s degree in marketing, communications, journalism or related field
- Minimum 2 years of progressive digital marketing experience
- Gender: male or female
- Age: not less than 30
Required Knowledge, Skills & Abilities:
- Proactive and able to work independently
- Excellent verbal and written communications skills
- Ability to meet project deadlines and exceed key performance indicators
- Flexible attitude, ability to perform under pressure
- Excellent time management skills commitment to quality and a thorough approach to the work
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