Internship Details
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Internship Description
- Preparing, planning and project managing the publication of all publicity material to maximise brand promotion.
- Creating marketing campaigns and working with the company's external PR agency to see them executed.
- Creating and developing new innovative ways to communicate the company message to their existing customers.
- Contributing to the annual sales and marketing plan.
- Planning and project managing marketing events and evaluating their success.
- Evaluating the effectiveness of all marketing activity.
- Developing and implementing an internal marketing program.
- Supporting the marketing manager in day to day marketing activities.
- Plan, develop and deliver campaigns as agreed within timescales.
- Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
- Make decisions regarding products, such as choosing labels or packaging
- Work on developing new products
- Work out an approach to pricing and set prices for products and services
- Manage distribution channels such as shops and wholesalers
- Develop plans for advertising, sales promotion, public relations, personal selling and sales management
- Writing and proofreading copy;
- Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
- Liaising with designers and printers;
- Organizing photo shoots;
- Maintaining and updating customer databases;
- Organizing and attending events such as conferences, seminars, receptions and exhibitions;
- Sourcing and securing sponsorship;
- Conducting market research such as customer questionnaires and focus groups;
- Monitoring competitor activity;
Internship Requirements
- Have knowledge of a wide range of marketing techniques and concepts
- Be an excellent communicator
- Be able to respond well to pressure
- Think creatively
- Work well in a team and with a wide range of people
- Be organized and methodical
- Be proactive and able to take the initiative
- Be able to motivate and inspire a team
- Be well presented with a professional manner
- Be persuasive and diplomatic
- Have a good business awareness
- Be able to work within a budget.
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