Develop and execute marketing strategies and plans in line with the Company's overall policies.
Develop brand targets and goals; and ensure their achievement.
Plan and oversee Company advertising and promotion activities.
Formulate Category/brand pricing policy.
Design, analysis, and interpretation of market research to aid in understanding the external environment of the category/brands.
Maintain frequent communication with both consumers and trade.
Monitor brand performance, sales, profitability, and all KPIs related and share through monthly reviews with team members.
Evaluate market reactions to marketing activities to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
Monitor competition activities evaluate them and recommend the appropriate response.
Ensure effective control of marketing results and that corrective actions take place to be certain that the achievement of marketing objectives is within designated budgets.
Liaise with all external parties and agencies.
Coordinate the operational planning activities with other departments.
Communicate with and advise related departments on all relevant matters concerning the brands.
Maintain brand image in the market.
Generate new business leads.

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.css-o171kl{-webkit-text-decoration:none;text-decoration:none;color:inherit;}Category Manager