Location Riyadh, Saudi Arabia

Marketing Manager

• Riyadh, Saudi Arabia Posted: Mar 13, 2024 Share: Location Riyadh, Saudi Arabia Job Position Marketing Director Tenure 2 years Starting Date March 2024 Job Type Full Time Closing Apr 13, 2024

Job Description

Familiarise yourself with the Aldenham brand ideals and websites to create content that
supports their objectives and desired identity.
• Work with the AEG marketing agency to develop a web content strategy that
encompasses the goals of the school and aligns with the Aldenham image.
• Work with the AEG marketing agency and/or local marketing agency to design direct
marketing campaigns to generate interest from existing and new markets and to position
the school effectively
• Cooperate and work with the marketing agency to ensure that the individual school
marketing is in keeping with the Aldenham brand
• Oversee the management of the school website, in liaison with the Agency, and guiding
ideas for development.
• Work with staff and pupils in the school to create a rich seam of creative and
appropriate content to represent the vibrant and diverse nature of what is offered in the
school, capturing key events but also effectively portraying the normal on both the
website and social media channels
• Oversee a content marketing calendar that schedules all aspects of the creation and
delivery of content throughout the year both for in-house media, but also third-party
directories and advertising, in liaison with the Agency
• Alongside the Head and in liaison with the AEG Agency, manage the approval of the
monthly content plan for social media from the marketing agency
• Review copy for articles on the websites written by the agency and approve for posting
• Monitor the position of the school in the press, reporting to the Head and the AEG
marketing agency any concerns
• In liaison with the Head and the Office Manager, be responsible for the organisation of
Open Days and other dedicated marketing events in School.
• Be responsible for the booking and leading of Tours for prospective parents and others
to the School, in liaison with the Registrar.
• Make connections with external companies and compounds in order to drive interest
from their employees and clients in sending children to the School
• Develop good working relationships with the other early years settings from which
pupils are joining Aldenham. This will include the day to day contact about the
admissions process, but will also include visits to those settings, when required, on
either a formal (open day) or informal basis
• Attend events to capture them as content. Take photographs and video and edit to
make them web and agency ready. Events may take place in the evenings and some
weekends.
• Manage the photo and video library on Teams/Sharepoint, developing appropriate
categorisation to enable easy search.
• Monitor permissions for photo and video usage, in consultation with the Registrar.
• Working with AEG marketing agency, stay abreast of current best practices in the
industry and review competitor websites and Social Media Feeds to compare their
activities with those of this school
• Establish and maintain effective communication channels and efficient/effective working
relationships with other members of school personnel and customers.
• Working with the Registrar and Agency, produce regular reports on the effectiveness of
our Marketing, updating and tracking numbers of applications, visitors, offers and
confirmed new starters for each Year Group and Academic Year of Entry.

How to Apply

https://aldenhamprepriyadh.odoo.com/jobs/detail/marketing-manager-29
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