CRM Director

Job Brief

This job description template for CRM Director is designed to highlight specific job duties and requirements in order to attract and hire qualified candidates. This template can be modified to suit your company’s requirements. You might also be called Customer Relationship Manager or Client Relationship Manager or CRM Manager.

Job Description

• ● Monitor relationships with existing customers through CRM systems
• ● Ensure the CRM system provides an effective sales funnel
• ● Develop and implement marketing techniques that will drive new customers
• ● Set specific marketing strategies to retain customers
• ● Plan and manage multi-channel marketing campaigns
• ● Suggest new methods to address customers’ needs
• ● Track marketing metrics and trends, like conversion rates and web analytics
• ● Assist with organizing promotional events to reach prospective customers
• ● Review and select CRM software that meets our company’s needs
• ● Conduct market research to follow trends and competition

Job Requirements

• ● Proven work experience as a CRM Director or similar role
• ● Solid background in customer acquisition strategies
• ● Technical expertise with CRM and analytical systems
• ● Knowledge of online marketing methods and best practices
• ● An ability to manage marketing projects end-to-end
• ● Strong communication skills along with a customer-oriented attitude
• ● BSc in Marketing or relevant field