Zovaria Rahman

Senior Associate - Knowledge Services

• Job Details:Designed strategic go-to-market campaigns for a $100b+ client by analyzing over 500 U.S. firms, identifying 25 high-fit targets based on brand positioning, customer need alignment, and competitor mapping. Executed deep-dive market research on 12 rare disease leaders, delivering insights on growth trajectories, customer behavior, and competitive positioning—enabling targeted business development efforts. Developed and implemented digital sentiment analysis tools to extract insights from 25+ stakeholder interviews, reducing time-to-insight by 20% and improving messaging precision across marketing channels. Enabled digital transformation by deploying GenAI tools to automate repetitive tasks, train cross-functional teams, and improve campaign execution speed—boosting marketing productivity by 10% across 3 departments. Led end-to-end strategy for new market entry in the $5b+ at-home testing space across US and EU5, crafting customer outreach plans, regulatory messaging frameworks, and launch roadmaps in collaboration with commercial and regulatory teams.