Ziad Zeidan

General managerFull Time

• Job Details: Define & implement commercial strategy for the organization (bottler of Pepsi Cola in Kurdistan region covering Kurdistan areas - Kirkuk & Mosel) aimed at enhancing internal & external market expansion.  Focus on identification of potential discrepancies and implementing effective remedial measures for maintaining seamless operations.  Collaborate with the senior management and other stakeholders for evaluating & implementing sales targets based on changing market dynamics and other related factors.  Maintain updated knowledge of local beverages market status and trends for realigning business and operational strategies.  Interact with Manufacturing and Supply Chain departments to identify factors affecting pricing of products to finalize on competitive pricing.  Partner with the Sales Director for identifying & finalizing on location for setting up distribution centers with sales target realization potential.  Coordinate with the marketing department in defining marketing strategy and developing new products as well as development and implementation of various trade marketing activities.  Assist the CEO in implementing and aligning departmental budget to corporate financial and business objectives for maintaining P&L.  Assess annual budget performance, render analytical P&L and implement effective remedial measures based on identified deviations.  Evaluate team performance and render productivity enhancement feedback. Organize training sessions for team members based on identified training needs.  Analyze and present various status reports at senior management reviews for realigning policy decisions based on organizational business performance.

General managerFull Time

• Job Details: Managed day to day business operations for the Candia France Franchise, one of the top 2 dairies company in Lebanon operating in Lebanon & Iraq with annual turnover of $50 Million.  Focused on developing short term / long term strategies for horizontal & vertical business growth as well as maintaining monthly P&L.  Defined and implemented KPIs for all functions of business and ensured utilization of investments and assets for ROI improvement and maximizing profitability.  Prepared & presented organizational business reviews with franchise and guided various departments in maintaining seamless operations. Coordinated activities related to resolving contractual and commercial issues and disputes.  Maintained regular interaction with key business contacts for effectively closing identified business targets and enhancing revenue generation.  Optimized processes by automating computer systems to monitor stock control, assessing complex data and documentation as well as implementing organizational best practices.

General Sales ManagerFull Time

• Job Details:  Managed sales operations across trade channels in Lebanon for one of the leading distributors of multinational and local brands operating in Lebanon, exclusive distributor of Picon # 1 processed cheese (Fromagerie Bel France) & Pittas.  Maintained productive business relationship with existing clients and prospects for effectively closing identified business deals.  Spearheaded marketing activities based on agreed budgets, sales volumes, values, product mix and timescales. Conducted market research, competitor and customer surveys.  Interacted with other functions on advertising / promotional campaigns for enhancing sales operations. Enhanced sales and distribution of each brand by UM / Sales Representatives.  Accomplished sales operational objectives by contributing sales information and to strategic plans and reviews. Developed & implemented production, productivity, quality, and customer-service standards aimed at enhancing service quality.  Focused on accomplishing sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.