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Ziad Tarek Farrag

Community Management Executive at Careem

Sheikh Zayed, Giza, Egypt

Work Experience

  • Senior Community Manager (Working remotely from Egypt)Full Time

    Create. Group

    Dec 2021 - Present -3 yrs, 6 months

    United Arab Emirates , Dubai

    • Job Details:- Providing the team with User-generated content, Community management, and Listening reports. As well as working alongside the social media managers to generate new ideas for social content to drive communications and develop social media strategies.
  • Brand ManagerFull Time

    Corona

    Mar 2021 - Dec 2021 -9 months

    Egypt , Giza

    • Job Details:Handling Cocoa Powder, Biscuits "Bimbo", Chocolate spread & Jelly Categories.
  • Assistant Brand ManagerFull Time

    Corona

    Aug 2019 - Mar 2021 -1 yr, 7 months

    Egypt , Cairo

    • Job Details:Handling Cocoa Powder Category, Chocolate spread category, Chocolate Brands and confectionary category (Jelly Candy) - Assist the Category Manager in developing and implementing brand strategy and plans on an ongoing basis to acquire a strong position in the market and stay ahead in the competition - Help in delivering brand business objectives in terms of market share, sales volume, revenue, and profit growth to acquire a strong position in the market and stay ahead in the competition - Audit and track brand performance to identify risks & opportunities to stay ahead in the competition - Initiate, propose, execute campaigns and marketing activities to grow brand name awareness - Conduct market visits to check new products in the market, competitors’ actions, evaluate distribution and availability to ensure the compliance with the marketing procedures. - Analyze sales figures, providing presentations/reports with detailed findings and recommended actions to improve the marketing process - Analyze retail audits and works on detailed presentations/reports showing market size, market shares, distribution, etc. analysis to evaluate the brand plan in line with the brand strategy - Implement, review, and evaluate the brand plan covering brand communication, promotions, consumer insight, pricing strategy, and product development to ensure that it is in line with the brand strategy.
  • Community Management ExecutiveFull Time

    Careem

    Sep 2018 - Present -6 yrs, 9 months

    Egypt , Cairo

    • Job Details:A-Z customer relations responsible for all customer support answering all inquiries with a response time of 20 minutes. They will also be able to take the conversation offline and contact the customer directly to resolve any issues directly. They will be trained on a number of CRM platforms in order to accurately communicate or escalate each and every inquiry incoming from the brand's numerous social media channels Brand advocacy Engagement: actively engage/converse with existing or new potential customers. Re-engagement: actively keep the conversation going with existing or new potential customers. Seeding: monitor and select relevant or trending conversations online, and seed the brand into the discussion. Reporting & helping develop internal processes Develop monthly reports on customer satisfaction, engagement rates, response time, escalation issues, etc. Help the Head of Community Management with collating and consistently updating brand FAQ documents.
  • Education

    • Bachelor's Degree in Commerce

      Cairo University (CU)

      Jan 2012 - Jan 2016 - 4 yr

    • High School - Thanaweya Amma

      Gezira Language School

      Jan 2012 

    Achievements

    - Successfully conceptualized, developed, and implemented a comprehensive community management process for Visit Diriyah serves as a benchmark reference for clients seeking effective community management strategies. This process has not only enhanced engagement and brand presence but also ensured a consistent and positive online reputation for the organization. - Rebranding & Launching of the chocolate spread category. (4 SKUs) - Rebranding & Launching of the Chocolate Brand “Rocket”. (2 SKUs) - Rebranding & Launching new cocoa sachets, different flavors, and sizes. (2 SKUs & 6 New SKUs) - Top Performer of the local team in 1st Month of Operating. - Top Performer of the Global team in 3rd Month of Operating. - Accountable for the training of MENA Region newcomers in the 4th Month. - Extra duties and responsibilities assigned 4th Month. - Handling Corporate Identity, Corporate Website & HQ Branding from scratch. - Executing Designs & Photography Beauty Shots.

    Skills

    • Community Management
    • Social Analytics
    • Digital Marketing
    • Marketing
    • Brand Management
    • Microsoft Office
    • Photography
    • Nielsen Software
    • WordPress
    • Adobe Photoshop
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    Languages

    • Arabic

      Fluent
    • English

      Advanced
    • French

      Intermediate

    Training & Certifications

    • Google AdWords Fundamentals

      Google·2018
    • Google Analytics for Beginners

      2018
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