
ziad Ali Hassan
Senior Account Manager at Cortona
6th of October, Giza, EgyptWork Experience
Trade Marketing e-commerce FMCG B2BFull Time
- Job Details:• Setting the go to market & acquisition strategy with its deployment plan. • Managing communication to suppliers and CRM activities. • Identifying market positioning and competitive landscape by reviewing competitors benefits, supplies, product status and prices. • Development, communication, and tracking of target share and volume goals for each critical segment with full trade budget responsibility to allocate spend levels across key retailers driving overall sales. • Responsible for aligning Sales, Marketing, and Finance in the development and execution of the annual operating plan, ensuring delivery against the business objectives on a quarterly basis. • Manage the development, execution and pre/post analysis of promotions and develop best practice
Key Account ManagerFull Time
Speed Ahmed Hassan P&G Distributor
Feb 2018 - Mar 2020 -2 yrs, 1 month
Egypt , Alexandria
- Job Details:• Sales forecasting and balancing customer service level to stock level optimization. • Sales order flow communication to logistics and customer service department ensuring high CSL and on-time deliveries. • Field force & merchandising team supervisor (Team of 10). • Manage new product launches & promotional plans thereof. • Schedule the seasonal marketing activities on a monthly basis within budget to maximize market shares. • Design & deploy point of sale and floor displays during promotional periods targeting higher shelf rotations. • Supervise the in-market merchandisers managing out-of-stock levels. • Monitor receivables cash collection and flag bad debt risks.
Marketing and communication specialistFull Time
- Job Details:• Develop long and short-term marketing plans to the scope of all centers and activities in accordance with corporate strategy. • Deployment of marketing campaigns and tracking ROIs based on customer acquisitions and lifetime value analysis. • Responsible for all public relations activities for Egypt Gold’s including but not limited to above the line media advertising, publications and online media. • Support the Master Franchise Program with expansion routes.
Education
Bachelor's Degree in Business
Arab Academy for Science, Technology and Maritime Transport (AAST)Jan 2014
Skills
Languages
English
Advanced
Training & Certifications
Marketing Specialist
Hilton Green Plaza·2010Purchasing
El-Hamra Oil·2009Cost & budget
Abu-Quir Petroleum·2009