Zeinab Refaat Youssef

Marketing communication consultantFreelance / Project

• Job Details: Developed and executed integrated marketing communication strategies to promote ERP and POS solutions across key sectors such as retail, manufacturing, and real estate.  Revamped sales and marketing materials, including brochures, presentations, and product sheets, ensuring alignment with brand identity and customer needs.  Created compelling content for digital campaigns, social media, and email marketing to support lead generation and brand awareness.  Collaborated with product and sales teams to tailor messaging that resonates with both technical and business audiences.  Planned and coordinated Micro Tec’s participation in industry events, exhibitions, and client workshops to enhance market presence and customer engagement.  Conducted market analysis and research to support strategic positioning and identify communication opportunities.

Marketing Communication Section HeadFull Time

• Job Details:Job Responsibilities: • Develop a yearly communication plan in collaboration with product management, sales, and cross-functional teams, ensuring alignment with organizational goals, market trends, and customer needs. • Spearheaded data-driven marketing campaigns across multiple channels (digital, TV, OOH, print, and website) to elevate brand visibility, drive customer acquisition, and maximize ROI. • Manage the creation of impactful marketing collateral, including product portfolios, website content, in-store printed materials, and business emails, to clearly communicate product value and empower the sales team to drive increased sales success." • Manage, guide and influence multiple advertising agencies ensuring optimum creative output to achieve tactical and corporate objectives. • Analyze marketing performance metrics, leveraging data insights and measure the effectiveness of marketing campaigns over Market to refine future strategies and maximize return on investment. • Lead and mentor the marketing communication team, fostering a culture of innovation and professional growth while maintaining high standards of quality in deliverables.

Marketing communication supervisorFull Time