zeina safia

Data Analyst/ E-learning EngineerFull Time

• Job Details:Collected, cleaned, and validated large datasets from multiple sources to ensure accuracy and completeness. • Analyzed datasets to uncover key patterns, trends, and actionable insights. • Developed and maintain interactive dashboards and reports using tools like Power BI, Tableau, or Excel. • Write and optimize SQL queries to extract, transform, and analyze data from relational databases. • Applied statistical techniques to support business decisions and forecast trends. • Ensured data governance, quality control, and compliance with privacy regulations. • Supported business process improvement by identifying gaps and recommending data-driven solutions. • Collaborated with engineering teams to enhance data integration pipelines on Azure Fabric, improving scalability and data reliability. • Designed data models utilizing star and snowflake schemas to support reporting efficiency. • Designed and mapped current-state and future-state business processes using Visio. • Designed and developed engaging digital learning experiences for STEM subjects, integrating interactive content, simulations, and multimedia. • Applied instructional design principles and learning science to create effective, learner-centered online modules. • Collaborated with subject matter experts to ensure technical accuracy and curriculum alignment. • Tested and optimized learning platforms for usability, functionality, and learner engagement. • Collaborated with cross-functional teams to deliver e-learning platforms and data-driven content. • Created and implemented STEM curricula that align with educational standards and incorporate technology and engineering design principles. • Supported training workshops for internal teams on dashboards, Learning Management Systems (LMS), data quality tools and processes, data interpretation, and system usage - aligning with organization - wide data literacy goals.

Data Analyst /CLM and campaign executionFull Time

• Job Details:Designed and automated customer targeting criteria and campaign lists for direct communication channels (ATM, SMS, EDM). • Developed and maintained OBIEE dashboards to monitor campaign performance, customer behavior, and channel engagement. • Conducted deep-dive segmentation analysis to inform personalized marketing strategies, increasing engagement and conversion rates. • Collaborated with marketing, product, and compliance teams to ensure campaigns aligned with business goals and regulatory standards. • Integrated CRM systems with customer data warehouses to enable multi-channel campaign automation and lifecycle tracking. • Supported CRM data cleansing, validation, and enrichment to improve data quality and campaign accuracy. • Delivered training to business users on CRM tools and campaign execution processes; created step-by-step manuals. • Troubleshot and resolved data discrepancies and system performance issues affecting customer outreach workflows. • Collaborated in system upgrades and testing for CRM platforms, supporting the rollout of new lifecycle management features.

Business System analyst /Data AnalystFull Time

• Job Details:• Collaborated with stakeholders to gather and document business requirements for system enhancements and reporting needs. • Analyzed operational data to support strategic planning and identify performance improvement opportunities. • Managed a full lifecycle of system implementations, including requirement gathering, data migration, user acceptance testing, and post-deployment support. • Developed and maintained relational and dimensional data models to improve access and scalability of reporting systems. • Translated business needs into functional specifications for IT development teams. • Created interactive dashboards and automated reports to support real-time business decisions. • Participated in data governance activities involving metadata management and profiling within Azure cloud environments. • Designed and implemented data transformation and cleansing processes to support quality assurance across enterprise datasets. • Collaborated with cross-functional teams to define and enforce data governance standards, contributing to improved data trust and regulatory compliance. • Conducted root cause analysis on system and data issues, proposing actionable solutions to reduce errors and improve process reliability. • Developed and maintained workflow diagrams and process documentation to support training and system audits. • Provided end-user support and training on BI tools and business applications, ensuring effective data adoption. • Coordinated with cross-functional teams to support change management initiatives and system integration projects.