Karim Hisham Zein

Media ExecutiveFull Time

• Job Details:Conducted television & radio plans for my clients TE Data (a leading ADSL provider in Egypt), BMW, & Carrier air conditioners relying on a solid quantitative research derived from software and a qualitative input with strong emphasis on consumer viewership trends.  Came up with and managed the execution of a creative media solution for TE Data where in an unprecedented stunt we buffered satellite stations’ original content as if it is on low speed internet and followed it with our brand’s logo and “TE Data Internet without buffer.” The campaign had a positive feedback on Social Media and nailed a short list in Dubai Lynx 2013.  Conducted pre & post plan evaluations ensuring a satisfying reach figure and a promising OTS achieving a great return on investment for my clients and a campaign that generates positive consumer feedback.  Conducted several competitive reports with emphasis on SOI & SOV for my client base versus the competition and analytical reports regarding budget allocations versus the sociopolitical conditions in Egypt.  Attended a seminar by a Yahoo sales manager where I got oriented with the digital planning world with its various tools and methods including the CPC, CPM and CPA. I have also got myself acquainted with the web banners available for advertising and online creative solutions.  Attended and lead several brain storming sessions meeting various briefs for Nestle & Red Bull including activations, digital solutions and consumer engagement activities.  Managed my accounts fully with regards to invoices, coordination with suppliers, booking orders, and client presentations.

Art DirectorFull Time

• Job Details:Fully created, planned and executed in terms of copy writing & design a full-fledged 360 campaign relying heavily on a digital launch powered by smartphone applications and augmented reality muppies for Edita, a local candy brand, in an attempt to impress a “showoff” generation.  Teamed up with Chipsy’s (Lay’s Egypt) account manager where we tried to strategically move the brand from an irresistibility platform to a love-mark with a yearlong plan relying heavily on consumer engagement.  Created several television executions for Etisalat and an unprecedented digital application for their football sponsorship activity.  Worked on writing and creating integrated campaigns for: Chipsy, Clorox, Panda and other clients with creative executions and insightful copy.  Attended the 2010 Cannes Lions Advertising Festival as a delegate where I attended several seminars, workshops, and screenings and prepared a presentation for my colleagues on the latest and greatest media trends and advertising solutions.

Senior Graphic Designer Full Time