Zara Irfan

Product & Marketing Manager

• Job Details:Lead the entire process of creating and improving in-house software products, starting from coming up with ideas, developing them, launching them, and making them better after they’re released. Define product requirements, prioritize features, and manage the product roadmap. Evaluated new product concepts and developed effective marketing strategies. Analyzed current solutions from competitors and looked for different potentials. Market products on Google Play Store. Develop and execute go-to-market strategies for product launches. Creation of Google Ads for apps marketing. Develop and communicate the product strategy and vision to align with company goals and market needs. Conduct market research to identify customer needs, competitive landscape, and industry trends to inform product decisions. Collaborate with cross-functional teams to define and prioritize product features and create a roadmap that outlines the product's direction and timeline. Lead the product development process, working closely with development, design, and QA teams to ensure timely and successful product launches. Collaborate with UX designers to create intuitive and user-friendly product experiences, ensuring a seamless customer journey. Track and analyze product performance metrics, gather user feedback, and make data-driven decisions to continuously improve the product. Define and track key performance metrics (KPIs) to measure product success and optimize marketing efforts. Optimize app store listings (ASO) to improve visibility and downloads. Track and analyze key performance metrics (KPIs) to measure campaign success. Writing compelling, high-converting ad copy for search, display, and social media ads. Setting and optimizing bids for maximum ROI using manual or automated bidding strategies. Analyzing campaign performance using metrics like CTR, CPC, conversion rate, and ROAS. Allocating and managing budgets across multiple campaigns and platforms. Monitoring spending to ensure campaigns stay within budget while maximizing results. Conducting experiments to test ad creatives, landing pages, and targeting strategies. Continuously monitoring and optimizing campaigns for better performance. Ensuring campaigns deliver a positive return on investment (ROI). Staying updated on PPC trends, platform updates, and industry best practices. Troubleshooting issues like low CTR, high CPC, or poor conversion rates. Managing multiple campaigns and deadlines effectively.