Basic Info

Yusuf Khairy

3 years

Cairo Governorate, Egypt

Bachelor's Degree

Manager

Work Experience

Senior Marketing Executive at AlRabat Business Group

Experience Details

Senior Marketing Executive

Marketing/PR/Advertising

Manager

Accounts of responsibility:
AlRabat properties
The Yard mall
Medical Park Premier
Medical Park Elite
Ai-Designs
Sehha Pharmacies
Hero Gym
Formulating marketing department policies, procedures & performance metrics.
Set yearly marketing plan & media calendar for each project.
Assign tasks to marketing team to accomplish monthly schedules.
Supervise & contribute in all BTL, TTL & ATL marketing campaigns.
Creative copywriting & proofreading.
Marketing materials conceptualization, content writing & design.
Day-by-day online campaigns –in house- management.
Environmental scanning & market analysis for project development.
Identity development for new projects from brand name to launching.
Performance measurement and corrective actions.
Quality assurance for retail & service points, script book creation & updates.
Coordination & liaising media purchasing & production with third parties.
Planning & management for both private and general events.


Company Details

AlRabat Business Group

Cairo, Egypt

501-1000 employees

Real Estate/Property Management, Architectural and Design Services, Health, Wellness and Fitness

www.alrabat.net

Sep 2014 to present (2 years 3 months)
Content Marketing\​Branding Specialist - Part-time at LED House Egypt

Experience Details

Content Marketing\​Branding Specialist - Part-time

Marketing/PR/Advertising

Experienced (Non-Manager)

Accounts of responsibility:
LED House Egypt
LED House Mart
Dody N'​ Public "City Stars Egypt"
Dody Show "AlNahar TV"

Key responsibilities:
Content development for company's different communication channels.
Creating company profile with various editions, corporate offers, franchise guide, presentations and other printed media.
Managing company online profiles on facebook, twitter, linkedin, pinterest and instagram.
Updating e-commerce website and corporate website.
Creating monthly offer with all related print materials including banners, cards and danglers.
Planning and executing company materials for exhibitions such as brochures, discount cards, flyers, rollups and other materials.
Maintaining and updating the brand identity manual
Conceptualizing and creating print works as an integral part of set design of TV shows.
Creating advertising and sponsorship guide.


Company Details

LED House Egypt

Cairo, Egypt

11-50 employees

Architectural and Design Services

www.ledhouseegypt.com

Jan 2014 to May 2015 (1 year 3 months)
Brands Marketing Executive at Osman Group

Experience Details

Brands Marketing Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

Accounts of responsibility:
Baladna foods
Prime poultry

Key responsibilities:
In charge of Corporate re-branding project for El-Wafaa farm products.
Developing the marketing Branding Strategy and tools.
Developing marketing strategy practice includes "Product & Brand Positioning strategies, Pricing strategies, Promotional strategies, Distribution strategies, Social Media strategies and Competitive Strategies".
Participate in developing, implementing and following up (El-Wafaa) marketing plan, Organizing and attending services marketing exhibitions, Participate in generating and implementing customer acquisition and retention programs.

Reasons for leaving: Insufficient funds to meet Marketing plan requirements.


Company Details

Osman Group

Giza, Egypt

101-500 employees

Food and Beverage Production

www.osman.net

Jan 2014 to Aug 2014 (7 months)
Marketing Executive at LED House Egypt

Experience Details

Marketing Executive

Marketing/PR/Advertising

Entry Level

Accounts of responsibility:
LED House Egypt
LED House Mart
Dody Show

Key responsibilities:
Building brand consistent brand identity.
Marketing analysis, spotting appropriate opportunities and turning them into marketing targets.
Writing and designing for Company’s website,online store and social media.
Coordinate and Negotiate With Magazines, Press and Exhibitions representatives.
Plan, Conceptualize, Design and Execute branding materials for Company clients.
Managing customer service representatives and graphic designers.
Working closely with Sales team, technical web developers.
In charge of showrooms quality assurance.

Reasons for leaving: Lack of organizational model, Decided to down-sample work into part time position on the field of content and material marketing.


Company Details

LED House Egypt

Cairo, Egypt

11-50 employees

Architectural and Design Services

www.ledhouseegypt.com

Jan 2013 to Dec 2013 (11 months)

Education

Bachelor of commerce/English section in Business Administration

Education Details

Bachelor of commerce/English section

Business Administration

Zagazig University - Faculty of commerce/English section, Egypt

C / Good / 65 - 75%

N/A

Cumulative grade: Good Major grade: Very Good Graduation Project grade: Excellent Overall ranked 10th.

Zagazig University - Faculty of commerce/English section
2008 - 2012

Certifications

Certificate details

Marketing Professional Certificate

Jul 2013

N/A

N/A

N/A

American Chamber of Commerce in Egypt

N/A

Training and Courses

Training/Course Details

Graphic Design Diploma

Feb 2013

Yat Learning Centers

N/A

This profile is fresh!
Last update 3 days ago.

Jobseeker photo

Profile Skills and Keywords

Adobe AuditionAdobe IllustratorAdobe IndesignAdobe MuseAdobe PhotoshopAdobe PremiereArabicArchitectural And Design ServicesBrand Identity DevelopmentBrands Marketing ExecutiveBusiness AdministrationConcept CreationContent CreationContent Marketing\?Branding Specialist - Part-timeCreativeEnglishEntrepreneurExecutorFood And Beverage ProductionGraphic DesignGraphic Design DiplomaHealth, Wellness And FitnessInitiativeMarketingMarketing ExecutiveMarketing Professional CertificateMedia PlanningMicrosoft ExcelMicrosoft PowerPointMicrosoft WordPlannerProperty ManagementReal EstateSenior Marketing ExecutiveSocial Media ManagementSony VegasStrategic Planning

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Advanced

: Advanced

Tools and Technologies

Adobe Photoshop

Adobe Photoshop

: Advanced

: Extreme - I love it!

:

5-7 years

Adobe Illustrator

Adobe Illustrator

: Advanced

: Extreme - I love it!

:

1-3 years

Adobe Indesign

Adobe Indesign

: Advanced

: Extreme - I love it!

:

1-3 years

Adobe Muse

Adobe Muse

: Advanced

: Extreme - I love it!

:

1-3 years

Adobe Premiere

Adobe Premiere

: Advanced

: Extreme - I love it!

:

1-3 years

Sony Vegas

Sony Vegas

: Advanced

: Extreme - I love it!

:

5-7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Advanced

: Extreme - I love it!

:

5-7 years

Microsoft Word

Microsoft Word

: Advanced

: Extreme - I love it!

:

5-7 years

Microsoft Excel

Microsoft Excel

: Advanced

: Extreme - I love it!

:

1-3 years

Adobe Audition

Adobe Audition

: Advanced

: Extreme - I love it!

:

1-3 years

Fields of Expertise

Social Media Management

Social Media Management

: Expert

: Extreme - I love it!

:

3-5 years

Content Creation

Content Creation

: Expert

: Extreme - I love it!

:

3-5 years

Graphic Design

Graphic Design

: Expert

: Extreme - I love it!

:

3-5 years

Brand Identity Development

Brand Identity Development

: Expert

: Extreme - I love it!

:

3-5 years

Strategic Planning

Strategic Planning

: Expert

: Extreme - I love it!

:

1-3 years

Media Planning

Media Planning

: Expert

: Extreme - I love it!

:

1-3 years

Concept Creation

Concept Creation

: Expert

: Extreme - I love it!

:

1-3 years

Key Skills

Executor, Planner, Creative, Initiative, Entrepreneur

Online Presence

www.linkedin.com/in/yusufmustafakwww.facebook.com/yusufmustafakwww.twitter.com/yusufmustafakwww.yusufmustafak.com

Show some respect, it's a minister's!

Get Your own Wuzzuf Profile Now !

Employer? If you're representing an organization or an enterprise, Signup here for FREE to see Yusuf's full profile and find more great talent and professionals to join your team.