YE
YOMNA Elemary
Head of Content Department at Zedny for E-Learning
Cairo, EgyptWork Experience
Zedny for E-Learning
May 2020 - Present -5 yrs, 4 months
Egypt
- Job Details:Spearheaded the creation and scaling of 150+ eLearning modules across various tracks including leadership, sales, communication, and workplace safety. Established comprehensive workflows using mind maps, storyboards, and editorial calendars to ensure instructional coherence and scalability. Conducted team capability assessments and implemented targeted coaching plans to improve productivity and creativity across the department. Led monthly design sprints, brainstorming sessions, and content critiques to foster a collaborative and high-performance content culture. Instituted a system of formative and summative evaluation to measure learning effectiveness and continuously improve instructional outcomes. Collaborated with product and engineering teams to align content delivery with platform UX/UI improvements.
Instructional Design Team Leader
Zedny for E-Learning
Mar 2020 - May 2021 -1 yr, 2 months
Egypt
- Job Details:Managed a team of instructional designers, editors, and voice talents in developing course content from scratch, using ADDIE and SAM models. Directed the development of interactive video scripts, voice-over tracks, and visual sequences, ensuring pedagogical integrity and user engagement. Created competency-based course blueprints using mind mapping tools and translated them into detailed storyboards and timelines. Mentored junior content writers in advanced research techniques, narrative learning styles, and tone optimization for various learner personas. Designed and led workshops on creative writing for learning, visual storytelling, and performance-based content review.
Education
Bachelor's Degree in Mass Communication
Cairo University (CU)Jan 2015 - Jan 2019 - 4 yr
Skills
- Instructional Design
- e-learning development
- Curriculum Development
- Leadership & Management
- Content Writing
- Public Speaking
- Critical Thinking
- Problem Solving
- Team management
- Team Coaching
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Languages
English
FluentArabic
FluentFrench
Intermediate