Yasser Omar

Managing DirectorFull Time

• Job Details:o Responsible for Expanding YouGov into Egypt and developing a business plan to make this office the fastest growing in revenue and profit. This will include developing a strategic and operating plan, P&L management, recruitment and development of talent and business development. o Leading the qualitative business across the region (Saudi, UAE & Egypt) both from strategic and operational fronts. I recently restructured the business to improve our competitive offering, create efficiencies, drive innovation and ultimately enhance profitability. o Overseeing the regional PepsiCo account which is YouGov’s largest client of Qualitative business. I am involved both on the account handling and strategic direction.

Regional Strategy & Marketing Director Full Time

• Job Details:o Advise on which existing and new Food Categories to enter and how to compete profitably with a volume/margin balanced portfolio Developed 3 strong master brands to compete in distinctive categories effectively through emotionally engaging consumer propositions o Recommend Corporate/Brand Architecture and identify opportunities to drive differentiation through product and package innovation o Set-Up Category/Package/Price/Channel Strategy o Evaluated and appointed the relevant agencies to support business & brand development and activation o Created The Company Name, Logo and Corporate Identity o Developed Kuzina and Alethia as the first Food and cheese brands within the portfolio o Led the execution of the first Gulf Food participation for Hayatna o Establish A&M and Communication guidelines for each sub-category

General ManagerFull Time

• Job Details:o Develop and execute strategies to deliver profitable growth. o Drive efficiencies, allocate resources, restructure the enterprise, and establish policy, processes and standard operating procedures (SOPs). • Developed the distributer network in Abu Dhabi & Oman. • Prioritized and significantly improved the quality of brand Jeema on the product, manufacturing & logistics fronts. This was implemented in the two existing plants and got endorsement from 3 strict audits. • Achieved a 25% cost reduction of S&D by increasing productivity, and implementing region/channel packaging/pricing initiatives. • Increased TT sales by 15% through effective sales strategies and innovative pack price initiatives. • Implementation of Performance management within the organization & implementation of SOPs • Restructuring the organization, shaping up departments, removing poor performers and attracting fresh talent