Yomna Mohamed yousef

Marketing ManagerFull Time

• Job Details:Develop and implement a complete marketing plan that aligns with the firm’s business aspirations. This necessitates market identification, target setting and finding the most effective channels of reaching consumers. - Supervise messaging and positioning in relation to financial software solutions for the company. In other words, ensure that every marketing material inclusive of website, collaterals as well as presentations convey value proposition and differentiators effectively. - Craft and execute lead generation campaigns to get qualified leads for salespeople. Such campaigns may include content marketing, email marketing, webinars and paid ad promotions. - Establish a strategy which produces whitepapers, case studies, blogs and other educational material. The content must be appropriate for the target audience while positioning the company as a thought leader in providing financial software solutions. - Oversee all digital marketing efforts including SEO/SEM advertising, social media management and online ads. Optimize these campaigns for both lead generation and brand visibility. - Partner with product teams to develop go-to-market strategies for new product introductions. Create product feature highlighting marketing tools such as brochures etc.,

Digital and E-commerce Marketing ManagerFull Time

• Job Details:Creating and implementing a comprehensive digital marketing plan which is coherent with the enterprise’s overall objectives. For instance, this incorporates SEO/SEM, email marketing, social media, content marketing, and paid advertising campaigns. Supervise the production and control of high-quality web, blog as well as other digital platforms content. Ascertain that the content is interesting, applicable to target audience and optimized for search engines. Build and oversee plans for social media as a way of promoting brand exposure while engaging with customers. This includes planning of contents posts as well as responding to customer queries. Optimize website contents layout plus metadata to improve its organic traffic. Manage paid search campaigns to ensure they are efficient and effective in driving sales Monitor, analyze and report on key performance indicators (KPIs) across all digital marketing channels. Use data-driven insights to make informed decisions and optimize campaigns. Collaborate closely with sales teams’, product departments’, design teams’ etc in order not only to ensure that most effective promotional activities accompany every new product launch but also during promotions or when holding events in our shops. Make sure that you manage your digital marketing budget so that it remains within limits laid down by financial policies while ensuring its cost-effectiveness. Enhancing online user experience should be a major focus of attention since it should be seamless, easy-to-use and correspond with offline shopping experience.

Search Engine Marketing ManagerFull Time