
Yehia Hatem Younis
Glad to be part in changing the world
Heliopolis, Cairo, EgyptWork Experience
Associate Media DirectorFull Time
- Job Details:• Handling all day-to-day operational responsibilities and distribute projects and priorities to a team of 2 Planning & performance lead media buyers and reporting to General Manager • Key Accounts: o Edita: Todo & Freska, Domty Cheese, Elano Waters, BTC, Dayma, ORA Developments, Forsa App, FedEx, MNHD, EGYPOST
Sr. Digital Media ManagerFull Time
Media Hub Mena – سعدى جوهر
Sep 2019 - Aug 2021 -1 yr, 11 months
Egypt , Cairo
- Job Details:Handling all day-to-day operational responsibilities and distribute projects and priorities to a team of 2 performance lead media planners and reporting to Media Director o Ensure effective strategy delivery and Research evaluation of all digital activities of our client’s digital media campaigns o Identify trends and insights, and optimize spend and performance based on the insights o Work on team development and trainings o Negotiate opportunities with new and current media partners o Building good relationship with publishers and negotiate a better discount and added value o Provides technical support to clients when needed Key Accounts: o Egyptian Ministries (Finance, Tourism, Housing), Egyptian Exchange, Talaat Moustafa Group, Beit El Zakat, OXI, Bank Du Caire, Mori Group, Crystal Oil, (Domty Cheese, Juice), Royal Herbs
Digital Media ManagerFull Time
Media-Sci ME
Nov 2017 - Sep 2019 -1 yr, 10 months
Egypt , Cairo
- Job Details:o Leading and distribute projects and priorities to a team of 3 performance lead media planners and 1 SEO specialist o Manages all day to day operational responsibilities and ensure effective strategy delivery and evaluation of all digital activities of our client’s digital media plans o Identify trends and insights, and optimize spend and performance based on the insights o Work on team development and trainings o Negotiate opportunities with new and current media partners o Building good relationship with publishers and negotiate a better discounts and added value o Provides technical support to clients when needed o Developing Media kits for owned websites and preparing media selling proposals o Analyzing data and traffic of analytics for owned websites to get best results with lowest costs o Built, Developed and working on adserver to serve ads on our websites and get reports to clients Key Accounts: o Ahl Masr Foundation, Zewail City, B2B, Bouvardia Mall, Clorox, Hyde Park, Moataz Mashal
Senior Digital Media PlannerFull Time
- Job Details:Key Accounts: o Real estate: Emaar Misr, CFC Real estate, Porto Group, Hoomerz, Matangi, etc. o FMCG: Galaxy, TGI Fridays, Hardee's, Tamara, Chili's, Studio Masr, Hype, etc. o Medical: Alliance Medical Center. o Banking: Alex-Bank, AAIB. o Automotive: Subaru, London Cab, Limozeenak, Sixt. o Others: Cairo Festival City Mall (CFCM), Pathfinder, Promo-Vision. Responsibility: o Developing, implementing, and monitoring digital media plan o Initiating and analyzing research and data needed to develop and implement the media strategies o Negotiating digital media rates and added value opportunities to ensure client receives most advantageous package o Assisting in the gathering of information and the evaluating of final campaign analyses - Monitoring of all digital media campaigns results o Working closely with Client Service to develop client strategy utilizing historical performance to identify learning and benchmarks o Propose the Media planning and buying to Client for support new Campaign and choosing media channel for each product targets. o Buying the Online Advertising for engage and make to effectiveness of product such as GDN (Google Displays Network), Google (SEM), LinkedIn Ads (In-Mail) and Facebook Ads.
Education
Management Science in Management
Sadat Academy for Management Sciences (SAMS)Jan 2005 - Jan 2009 - 4 yr
High School - Thanaweya Amma
Saint Fatima Language SchoolJan 2005
Achievements
Two certificates in Sales and marketing after graduation as i am keen to keep on learning and adding to my experience. Joined Sadat Academy's Job Fair publicity committee for 3 years.
Skills
- Microsoft Office
- Hard Skills
- Internet Research
- Online Advertising
- Facebook ads
- Advertisement
- E-mail Shots
- Marketing & Advertising Company
- Account Management
- Google Ads
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Languages
Arabic
FluentEnglish
Fluent
Training & Certifications
Career Certificate
American University in Cairo·2012Personal Development
HPA Highly Professional Advisers ·2012Foundation Certificate
American University In Cairo·2011Certificate of Achievement
American University In Cairo·2011Team Leader
Beltone Finance ·2008