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Yehia Hatem Younis

Glad to be part in changing the world

Heliopolis, Cairo, Egypt

Work Experience

  • Associate Media DirectorFull Time

    Digital Republic Linked By Isobar

    Aug 2021 - Present -3 yrs, 9 months

    Egypt , Cairo

    • Job Details:• Handling all day-to-day operational responsibilities and distribute projects and priorities to a team of 2 Planning & performance lead media buyers and reporting to General Manager • Key Accounts: o Edita: Todo & Freska, Domty Cheese, Elano Waters, BTC, Dayma, ORA Developments, Forsa App, FedEx, MNHD, EGYPOST
  • Sr. Digital Media ManagerFull Time

    Media Hub Mena – سعدى جوهر

    Sep 2019 - Aug 2021 -1 yr, 11 months

    Egypt , Cairo

    • Job Details:Handling all day-to-day operational responsibilities and distribute projects and priorities to a team of 2 performance lead media planners and reporting to Media Director o Ensure effective strategy delivery and Research evaluation of all digital activities of our client’s digital media campaigns o Identify trends and insights, and optimize spend and performance based on the insights o Work on team development and trainings o Negotiate opportunities with new and current media partners o Building good relationship with publishers and negotiate a better discount and added value o Provides technical support to clients when needed Key Accounts: o Egyptian Ministries (Finance, Tourism, Housing), Egyptian Exchange, Talaat Moustafa Group, Beit El Zakat, OXI, Bank Du Caire, Mori Group, Crystal Oil, (Domty Cheese, Juice), Royal Herbs
  • Digital Media ManagerFull Time

    Media-Sci ME

    Nov 2017 - Sep 2019 -1 yr, 10 months

    Egypt , Cairo

    • Job Details:o Leading and distribute projects and priorities to a team of 3 performance lead media planners and 1 SEO specialist o Manages all day to day operational responsibilities and ensure effective strategy delivery and evaluation of all digital activities of our client’s digital media plans o Identify trends and insights, and optimize spend and performance based on the insights o Work on team development and trainings o Negotiate opportunities with new and current media partners o Building good relationship with publishers and negotiate a better discounts and added value o Provides technical support to clients when needed o Developing Media kits for owned websites and preparing media selling proposals o Analyzing data and traffic of analytics for owned websites to get best results with lowest costs o Built, Developed and working on adserver to serve ads on our websites and get reports to clients Key Accounts: o Ahl Masr Foundation, Zewail City, B2B, Bouvardia Mall, Clorox, Hyde Park, Moataz Mashal
  • Senior Digital Media PlannerFull Time

    HUG DIGITAL

    Feb 2016 - Nov 2017 -1 yr, 9 months

    Egypt , Cairo

    • Job Details:Key Accounts: o Real estate: Emaar Misr, CFC Real estate, Porto Group, Hoomerz, Matangi, etc. o FMCG: Galaxy, TGI Fridays, Hardee's, Tamara, Chili's, Studio Masr, Hype, etc. o Medical: Alliance Medical Center. o Banking: Alex-Bank, AAIB. o Automotive: Subaru, London Cab, Limozeenak, Sixt. o Others: Cairo Festival City Mall (CFCM), Pathfinder, Promo-Vision. Responsibility: o Developing, implementing, and monitoring digital media plan o Initiating and analyzing research and data needed to develop and implement the media strategies o Negotiating digital media rates and added value opportunities to ensure client receives most advantageous package o Assisting in the gathering of information and the evaluating of final campaign analyses - Monitoring of all digital media campaigns results o Working closely with Client Service to develop client strategy utilizing historical performance to identify learning and benchmarks o Propose the Media planning and buying to Client for support new Campaign and choosing media channel for each product targets. o Buying the Online Advertising for engage and make to effectiveness of product such as GDN (Google Displays Network), Google (SEM), LinkedIn Ads (In-Mail) and Facebook Ads.
  • Education

    • Management Science in Management

      Sadat Academy for Management Sciences (SAMS)

      Jan 2005 - Jan 2009 - 4 yr

    • High School - Thanaweya Amma

      Saint Fatima Language School

      Jan 2005 

    Achievements

    Two certificates in Sales and marketing after graduation as i am keen to keep on learning and adding to my experience. Joined Sadat Academy's Job Fair publicity committee for 3 years.

    Skills

    • Microsoft Office
    • Hard Skills
    • Internet Research
    • Online Advertising
    • Facebook ads
    • Advertisement
    • E-mail Shots
    • Marketing & Advertising Company
    • Account Management
    • Google Ads
    View More

    Languages

    • Arabic

      Fluent
    • English

      Fluent

    Training & Certifications

    • Career Certificate

      American University in Cairo·2012
    • Personal Development

      HPA Highly Professional Advisers ·2012
    • Foundation Certificate

      American University In Cairo·2011
    • Certificate of Achievement

      American University In Cairo·2011
    • Team Leader

      Beltone Finance ·2008
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