
Mohamed Yehia El Shinnawy
Marketing Director at Fire Castle
Heliopolis, Cairo, EgyptWork Experience
Marketing DirectorFull Time
- Job Details:Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative Prepare and manage monthly, quarterly and annual budgets for the Marketing department Set, monitor and report on team goals Design branding, positioning and performance marketing strategies Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) Analyze consumer behavior and determine customer personas Identify opportunities to reach new market segments and expand market share Craft quarterly and annual hiring plans Monitor competition (acquisitions, pricing changes and new products and features) Coordinate sales and marketing efforts to boost brand awareness Participate in the quarterly and annual planning of company objectives Supporting sales and lead generation efforts. Coordinating marketing projects from start to finish. Overseeing organization and delivery of Educatly conferences, offline engagements, and major events. Overseeing social media marketing strategy and content marketing. Build and support execution of marketing automation strategy Ensure full implentation of email marketing strategy Ensure execution of Key SEO deliverables
Team Leader Call CenterFull Time
Orange Egypt
Aug 2008 - Dec 2012 -4 yrs, 4 months
Egypt , Cairo
- Job Details:•Responsible for the daily one-on-one supervision and management of all Support Professionals on assigned team, typically a minimum of 20 direct reports. Ensures service delivered to our customers meets contractual Key Performance Indicator (‘KPIs’) obligations of our clients through the management of operational activity of the team. •Under the direction of the Operation Manager, the Team Leader implements systems and processes to achieve client-specified metrics while providing development opportunities to our Support Professionals. •Lead Support Professionals, foster their professional development and growth via effective coaching and communication and promote teamwork and cooperation in delivering on Stream’/Convergys’ mission. •Provide day-to-day supervision and management of directly assigned team of Support Professionals. •Ensure that Support Professionals have a clear understanding of performance expectations, that they are properly trained and that they have access to all the tools and resources they need to perform at high levels of productivity and efficiency. •Conduct multiple call-coaching training sessions each week. Provide feedback to Support Professionals on their daily performance and behavioral activities in an effective and timely manner. •Communicate expectations to new employees and provide timely business updates and changes.Under the direction of the Operation Manager, manage team KPIs and retention initiatives. •Participate in root cause analysis regarding attendance challenges and attrition. •Team with site leadership to develop actions to reduce attrition where possible. (stated above already) •Work with Operation Manager to resolve personnel issues in a professional and timely manner. •Implement all disciplinary actions, up to and including termination, in accordance with company policy and ensure consistency. •Document issues, actions taken and plan for follow-up for Support Professionals HR file. •This includes involvement with both Operation Manager and Human Resources in addressing disciplinary actions. •Administer and manage payroll in accordance with company policy and procedures. •Pro actively manage Attendance Standards compliance and Leaves of Absence in accordance with company policy and practice. •Evaluate the need for advanced actions based on attendance data and act accordingly. •Provide escalation support to Support Professionals by providing guidance in problem solving customer issues. •Use all available resources to resolve these issues as efficiently as possible. •Ensure that the guidance is translated into coaching and effective feedback for the Support Professionals •Conduct Team Meetings with direct reports to ensure expedient communication of relevant information and as an open forum for input from support professionals. •Schedule and coordinate team activities. •Coach and mentor Support Professionals to ensure goals are developed for their personal and professional growth and development. Identify performance related issues and develop an action plan for improvement. •Be prepared to take more formal action when goals not achieved, including the proper utilization of Performance Success Plans. •Prepare process and conduct annual performance appraisals for assigned Support Professionals on time. •Manage the appraisal process within the team by conducting a three month job discussion with new employees and an annual review. •Maintain open communication with all team members. •Act as a resource for answering questions, resolving product and policy questions. •Partner with Human Resources to screen, interview and hire Support Professionals for contract. •Ensure that effective training and mentor resources are provided for all employees.Attend required manager development training. •Team with support organizations (Quality and Learning, Operations Planning, Human Resources etc.) to evaluate process improvement opportunities.Stay current on internal work processes, policies and procedures. •Responsible for understanding and complying with all company and team policies and procedures.Other duties as assigned.
Education
Technical Diploma in Digital Marketing
imfndJan 2019 - Jan 2019 - 0 Month
MBA in Marketing
Arab Academy for Science, Technology and Maritime Transport (AAST)Jan 2011 - Jan 2013 - 2 yr
Bachelor's Degree in Management
Modern Academy in Maadi (MAM)Jan 2002 - Jan 2006 - 4 yr
High School - Thanaweya Amma
Gamal Abdel Nasser Language SchoolJan 2002
Achievements
• I was nominated as a best achiever in Mobinil several times during 2010, 2013, 2014, 2015 &2016 • I am responsible for conducting training for new comers since 2009-2017 • I am responsible for handling field experience for the new inductions • I am responsible for quality leverage in the customer service (Target 97%) • Preparing performance analysis on adherence, quality & KPI’s 2012- current • Took part in several major projects since 2008 till now Ex: Data Gathering Project and analysis, Siebel setup and upgrade project, Outsourcing Project and analysis. Won the amateurs football league at Heliopolis sporting club Joined Injaz program for leveraging Egyptian youth
Skills
- Management
- Training
- Communication
- Adobe family
- Planning
- Organizing
- Customer Service
- HR
- Digital Marketing
- Digital Marketing Strategy
Languages
Arabic
FluentEnglish
FluentFrench
Beginner
Training & Certifications
Digital Marketing Diploma
integrated marketing foundation·2019Performance Management
COPC·2013TOEIC
British Council·2012GMAT
AAST·2011Un Volunteers
United Nations·2010Personal Effectiveness
Quest·2010