Yehia Saeed Ahmed

Retail marketing managerFull Time

• Job Details:Responsible for the development of the annual marketing plan, new product development and key account presentations. Worked closely with outside agencies, internal sales, operations, finance and RHQ to help grow overall sales Collaborated with product marketing team to develop and implement go-to-market strategies, marketing communications programs, collateral and content necessary to drive brand awareness and expand product positioning Developed and executed consumer marketing programs with more than 70 retailers, growing sales more than 20% with key accounts  Responsible for Retail Marketing Budget - planning, budgeting, allocation and reconciliation.  Introduced innovative and competitive marketing strategies and merchandising programs in retail outlets  Managed $2M budget and sales support requests from more than 40 field sales representatives  Developed and executed three promotional marketing campaigns and communication strategies; including direct mail / web initiatives, in-store POS, promotional literature, innovative displays, packaging and merchandising to generate increased revenue and develop greater affinity of the brand.  Managed the development, production and distribution of all printed point-of-sale materials,  Responsible for total management of coupon development, distribution and redemption  Planned and coordinated the execution of major marketing programs for the sales force and broker network, to include both print and electronic media.  Supported sales representatives in the field, attending private seasonal product launches to determine future marketing and product strategies  Developed and successfully launched new products into the marketplace.  Successfully modified the packaging design on all retail products.  Designed new merchandising materials that resulted in incremental display activity across key  Provided monthly reviews and analysis of syndicated research data. Developed account and market-specific reporting formats on request.  Managed retailer account and industry / trade show activities  Managed catalog and price list production, including creative direction, photo shoots, bid process and press checks  Coordinated pre-show product mailing to customers to increase booth traffic and communicate show specials and increased orders by 15% from previous year

Retail Marketing team leaderFull Time

• Job Details: Developed training content for retail sales associates to assist in delivering effective messages to end consumers  Created customized in-store visual marketing materials to increase product awareness  Increased product sales through paid circular ad advertising and in-store product demonstrations  Managed daily operations including department setup, order forecasting, inventory control, purchasing and quality assurance.  Coordinated orientations and training of new hires and monitored and assisted in their progression and evaluation.

Senior Retail MarketingFull Time

• Job Details:Responsible for Dealing with supplier -planning for setup every change image to supplierPlanning delivery timetables Ensuring stores have enough stock-Making sure suppliers have enough stock to meet demand Overseeing the ordering and packaging process-Monitoring stock levels- Tracking products through depots to make sure they arrive at their destination . Marketing Plan: create the integrated marketing plan including digital promotions and events. Ensure the execution in different countries. Market Research: study and analyze the development of mobile phone industry, and provide monthly reports Event planning: plan and execute the event such as new product launch event, fans event and etc.