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Yassmin Yehia Swedan

Regional Digital Brand manager

Heliopolis, Cairo, Egypt

Work Experience

Dkt Egypt

  • Digital Brand ManagerFull Time

    Jan 2025 - Present -6 months

    Egypt , Cairo

    • Job Details:1- Increased sales by 45% in 3 months by launching a performance-driven loyalty incentive program for top wholesalers, contributing to 7% of the unit's target. 2- Worked closely with sales, creative, media, and ecommerce teams to ensure brand consistency and performance. 3- Increased e-commerce conversion rate by 28% through optimized product content, digital shelf improvements, and performance-based ad retargeting. 4-Contributed to a new product launch through tailored messaging and digital-first go-to-market strategy.
  • Regional digital marketing strategistFull Time

    Sep 2022 - Present -2 yrs, 10 months

    Egypt , Cairo

    • Job Details:- implementation of marketing strategies for digital media with the Marketing agencies in 4 regions (Egypt- Jordan- Sudan- KSA) - optimizing landing pages and websites - studying competition and performing data analysis - Manage AdWords and Meta business and other paid channels - Set targets and build strategies to help achieve them - Create and test ad copy for operational efficiency - Create and optimize landing pages to increase signups - Develop and implement campaigns to better lead quality and beat the competition - Perform data analysis around web traffic and other key metrics - Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels - Draw meaningful conclusions from campaign data and identify potential opportunities for improvement - Communicate with agencies team members on campaign developments, timelines, and results - Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  • DIGITAL MARKETING STRATEGISTFull Time

    al nour pharma

    Nov 2021 - Mar 2022 -4 months

    Egypt , Cairo

    • Job Details:1- Planned and executed a 360° marketing campaign that integrated digital, offline, and in-store touchpoints, resulting in a 25% increase in sales within the campaign period. 2- Enhanced brand visibility by 45% through customized paid and organic content strategies aligned with strategic business goals. 3- Increased online engagement by 30% through content optimization tailored to platform behavior and audience insights. 4- Monitor and maintain brand consistency across all marketing channels and materials. 5- Designed data-driven tactics and set performance targets that delivered consistent campaign ROI growth 4- Monitored KPIs and implemented real-time performance tracking systems to optimize marketing effectiveness across platforms.
  • Digital Marketing StrategistFull Time

    BigT

    Jul 2020 - Present -5 yrs

    Egypt , Cairo

    • Job Details:-Responsible for the whole content including social media platforms, Emails, app notifications, WhatsApp and call center VM. - Plan and execute all digital marketing, including marketing database, email, social media and display advertising campaigns - Design, build and maintain social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize the user experience - Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoint - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Social Media SpecialistFull Time

    nova glow

    Mar 2019 - Present -6 yrs, 4 months

    • Job Details:B-uild and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification -Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action -Set up and optimize company pages within each platform to increase the visibility of the company’s social content -Moderate all user-generated content in line with the moderation policy for each community -Create editorial calendars and syndication schedules -Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information -Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
  • Education

    • English section in law

      Ain Shams University (ASU)

      Jan 2012 - Jan 2016 - 4 yr

    • High School - Thanaweya Amma

      English Nasr School

      Jan 2012 

    Activities

    • head logistics at ASMUN

      Student Activity

      Aug 2015 - Apr 2016 -8 months

    Achievements

    1- Successfully launched the Meat House e-commerce app, enhancing customer accessibility and boosting online sales. 2- Led the go-to-market launch of the Muzz dating app, supporting growth in user acquisition across digital platforms. 3- Received a Certificate of Appreciation during the Country Directors Meeting in Egypt (2024) for outstanding contribution. 4- Executed a wholesaler loyalty program event, delivering a 35% ROI and acquiring a significant base of new clients. 5- Conceptualized and produced a TV ad campaign that significantly increased brand awareness across key demographics.

    Skills

    • Presentations
    • Public Relations (PR)
    • Account Management
    • Customer Relations
    • Digital Marketing
    • Social Media
    • email marketing
    • Content
    • Social Media Strategy
    • E-Marketing
    View More

    Languages

    • Arabic

      Fluent
    • English

      Advanced

    Training & Certifications

    • STORE LISTING ADVANCED CERTIFICATE

      Google play academy·2024
    • GOOGLE AI ESSENTIALS

      Google - Coursera·2024
    • PROFESSIONAL BUSINESS MARKETING STRATEGIST

      Meta·2024
    • DIGITAL & E-COMMERCE PROFESSIONAL CERTIFICATE

      Google·2023
    • PRINCIPLES OF SOCIAL MEDIA

      Job Market Academy·2017
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