Yassin Roshdy

Head Of Retail OperationsFull Time

• Job Details:• Strategically sustained LFL sales growth YOY, minimum of 6%. • Enhanced gross margins by 2 points YOY by enhancing sales mix of higher margin products by 25% & creating a customer centric merchandising layout that effectively connect all categories. • Increased sub-lease revenues by 45% through space optimization that helped better sales/Sqm. • Creating feasibility studies for new stores and setting, executing, monitoring Capex & Opex plans. • Reduced operating costs by 12% through staff optimization, setting consumption KPIs, activation of preventive maintenance. P&L review with the team is a key measure. • Better FF conversion by 14% YOY by focusing on better customers engagement. • Capitalize on increasing ASP in low traffic periods and UPT in high traffic periods that resulted in sustaining a minimum of 5% increment in ATV and helped better sales. • Managing all staff enhancement activities such as PIP, succession plans, Saudization, and technical trainings, attrition dropped by 30%. • Increased staff productivity by 20% by enhancing staff capabilities and creating effective commission scheme. • Connecting all rewards, commission, performance appraisals, annual increment, promotions with KPIs achievement. • Successfully Launched Eddy’s new concept store focusing on home feeling shopping experience. • Created the visual merchandising guidelines that helped enhance the customer experience and display consistency among the stores. • Re-built all retail SOPs that helped creating better operations, compliance score increased by 6%. • Re-designed all company reporting, and analytics for (sales & budgeting, stocks & availability, staffing & performance, KPIs, cost control tools, and market performance) to better serve all stakeholders. • Managed efficiently the logistics related to lastmile delivery with 98% fulfilment ratio. • Maintained smooth e-commerce back-end operations that increased fulfilment ratio from 78% to 96% through process automation and solid SOPs.

Sales DirectorFull Time

• Job Details:• Doubled new accounts YOY including on-boarding top market destinations. • Built Saudi account managers team on a country level from zero to hero. • Strategically increased existing accounts performance by 54% YOY focusing on customized offerings. • Created new offerings approach that shifted demand to non-peaks hours and increased overall daily average orders by 25%. • Regular Meetings and communications with the accounts to ensure review plans and growth performance. • Built the darkstore of Wssel.

Regional Retail ManagerFull Time

• Job Details:• Launched the duty free retail operations from scratch regardless of the huge challenges. • Positioned Jeddah region on top of Saudi Arabia with 60% sales contribution. (Foretasted 45%). • Outstanding cost reduction that saved 9.3 Million SAR for the project launch. • Transformed Lagardere’s product mix to match Saudi Arabia profile and offset banned categories. • Setting up all procedures needed by the authorities (Customs, GACA, Intelligence, and airport operations) to facilitate the retail operations. • Setting up all contracts needed for the project including broker and maintenance. • Setting the SOPs for supply chain and logistics that includes 4 types (Air, Sea, cross border, and local) of shipments. • Built a consistent team driven by a customer centricity mindset with 87% Saudization, 45% feminization. • As a Regional Retail Manager i'm responsible to Develop business strategies to stimulate growth, improve retail operations, and achieve sales budgets. • Driving sales to achieve budget with a contribution of 60% of total Saudi Arabia turnover. • Handling the P&L with effective cost reduction and resources optimization. • Optimizing retail space through strategic concessions and optimum stock levels. • Manage the supply chain and logistics to attain smooth flow of merchant from vendors to duty free warehouse then to stores with adherence to different authority’s regulations. • Hire, train, manage, and develop staff within budget using in/out sources to minimize costs. • Create customer centricity driven culture and capitalize on it to build positive word of mouth. • Develop and maintain robust relationships with executives of the airport, Vendors, and other key stakeholders to support business stability and sustainability. • Controlling shrinkage & damages to be within budget. • Regular market review to stand on trends and set plans to strengthen brand position. • Works with marketing to define areas of improvements and allocation of promotional budget.