
Yasser AbdelMaksoud
Consumer & Marketing I&D Senior Consultant / METR Region Lead at Capgemini
Nasr City, Cairo, EgyptWork Experience
Consumer & Marketing I&D Senior Consultant / METR Region LeadFull Time
Capgemini
Aug 2023 - Present -1 yr, 11 months
- Job Details:Lead and mentor a team of analysts in conducting consumer research, analyzing market trends, and developing actionable insights. Identify and analyze emerging consumer behaviors and attitudes across global markets, translating these insights into actionable recommendations for worldwide / global brands. Develop and execute comprehensive consumer research programs, including competitor analysis, 6Ps analysis, product usage studies, and brand perception surveys. Lead the development of brand sell-in strategies and omni-channel engagement approaches, incorporating retailer differentiation and social commerce strategies. Oversee the collection, cleaning, and transformation of data from various sources into a usable format for analysis. Participating in the application of statistical and machine learning techniques to identify patterns and trends in consumer data. Communicate complex data and insights to clients senior management and cross-functional teams in a clear, concise, and impactful manner. Stay abreast of the latest industry trends in consumer research, market analysis, and data science. Develop and maintain strong relationships with clients and internal stakeholders.
Social Media & Digital Online Chat Senior SupervisorFull Time
Jul 2021 - Jul 2023 -2 yrs
- Job Details:Gathering exposure brand and competitors sentiments to enhance the customers’ journey in order to raise engagement and loyalty rate. Review new launch projects, audit the content of posts to maintain the alignment of processes. Audit on online interactions and voice calls to ensure the adherence to Etisalat service level agreement. Set, assess and communicate team KPIs, review performance and provide feedback with development plan in order to utilize resources. Prepare a performance review presentation for management to provide an overall view on area performance. Present social media magazine to management in order to provide an overview on performance, events, and customers’ sentiments. Prepare a review report for complaints, breakdown on route cause and social media performance in order to present to management. Investigate and audit on complaint cases presented by management, report complaints, route causes and corrective actions taken in order to ensure complaints resolution and avoid repetition. Develop new projects in order to enhance online experience and increase engagement.
Commercial/ Marketing Operations Senior SpecialistFull Time
Oct 2019 - Jun 2021 -1 yr, 8 months
Egypt , Cairo
- Job Details:Carry out in-depth analysis on large data sets and provide quantitative solutions to business problems, especially on optimizing applications and networking Monitoring daily services , revenues and applications performance trends Collaborate with Marketing Department and other departments; answering questions, solving problems and looking for potential issues and opportunities Demonstrate the ability to interpret and organize data, in order to succinctly communicate findings and recommendations in both written and verbal forms Communicate insights to senior management and CXOs through presentations and dashboards Ad hoc analysis and data mining assignments dealing with large datasets Work with cross functional teams (marketing, analytics teams, finance, product management, IT and Technical ) to solve business problems, provide requirements and support implementation Build predictive models to increase campaign effectiveness and optimize performance Automate analysis to increase efficiency and develop effective reporting system and dashboards to track performance Supporting day to day operational activities between technology , technical and commercial areas Handling all global and partial outages related to Applications , Services and Products Handling all global and partial outages related to Network (Voice or Data) and ADSL Working with HP ticketing solution to handle users accesses for different applications and created it with different administration applications Research, recommend, and effectively implement operational changes
Social Media Senior SpecialistFull Time
Sep 2016 - Sep 2019 -3 yrs
Egypt , Cairo
- Job Details:Providing all social media analysis & presentation showing the channles performance. Pro-active mointring for the products & services trends Raising & investigating all gabs and innovate a solutions. Owning social media system functionality enhancement.
Social Media Content Creator -FreelanceFull Time
Softline Egypt
Aug 2016 - Jul 2019 -2 yrs, 11 months
Egypt
- Job Details:Designing the content English & Arabic over Softline Egypt different social media channels. Reviewing the engagement
Social Media Analyst - FreelanceFull Time
- Job Details:Reporting the analysis over different platforms to the top management. Identifying the segments sentiments and raising the top complaints/ issues preparing a weekly presentation showing the performance over social media platforms.
Education
Bachelor's Degree in Tourism Guidance
Helwan UniversityJan 2011
Vocational in Russian Language
Russian Cultural CenterJan 2009 - Jan 2011 - 2 yr
College Diploma in MS Office - Advanced Level
Helwan UniversityJan 2008 - Jan 2009 - 1 Year
Skills
- Management
- operations manager
- Market Research
- Data Analysis
- Digital Advertising
- Social Media
- Digital Marketing
- Operations Management
- Customer Service
- Customer Care
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Languages
Arabic
FluentEnglish
AdvancedRussian
Intermediate
Training & Certifications
Certified Connected Manager
Harvard Business Review·2024Brandwatch Consumer Research
Brandwatch·2023People Management 101
Mirqah·2022People Management 101
Mirqah·2022High Impact Presentation
Dale Carnegie of Egypt·2019Hight Impact Presentation
Dale Carnegie of Egypt·2019Digital Marketing Fundamentals Track
DM Arts Agency·2018Digital Marketing Fundamentals Track
DM Arts Agency·2018Advanced Social Media Strategy & Tactical Analysis
Digital Media Science Agency·2018Creating CEO'S - Customer Experience Owners
Dale Carnegie of Egypt·2017Advanced Excel - Expert Level
IT Egypt·2016