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Yasser AbdelMaksoud

Consumer & Marketing I&D Senior Consultant / METR Region Lead at Capgemini

Nasr City, Cairo, Egypt

Work Experience

  • Consumer & Marketing I&D Senior Consultant / METR Region LeadFull Time

    Capgemini

    Aug 2023 - Present -1 yr, 11 months

    • Job Details:Lead and mentor a team of analysts in conducting consumer research, analyzing market trends, and developing actionable insights. Identify and analyze emerging consumer behaviors and attitudes across global markets, translating these insights into actionable recommendations for worldwide / global brands. Develop and execute comprehensive consumer research programs, including competitor analysis, 6Ps analysis, product usage studies, and brand perception surveys. Lead the development of brand sell-in strategies and omni-channel engagement approaches, incorporating retailer differentiation and social commerce strategies. Oversee the collection, cleaning, and transformation of data from various sources into a usable format for analysis. Participating in the application of statistical and machine learning techniques to identify patterns and trends in consumer data. Communicate complex data and insights to clients senior management and cross-functional teams in a clear, concise, and impactful manner. Stay abreast of the latest industry trends in consumer research, market analysis, and data science. Develop and maintain strong relationships with clients and internal stakeholders.
  • Etisalat Misr

    • Social Media & Digital Online Chat Senior SupervisorFull Time

      Jul 2021 - Jul 2023 -2 yrs

      • Job Details:Gathering exposure brand and competitors sentiments to enhance the customers’ journey in order to raise engagement and loyalty rate. Review new launch projects, audit the content of posts to maintain the alignment of processes. Audit on online interactions and voice calls to ensure the adherence to Etisalat service level agreement. Set, assess and communicate team KPIs, review performance and provide feedback with development plan in order to utilize resources. Prepare a performance review presentation for management to provide an overall view on area performance. Present social media magazine to management in order to provide an overview on performance, events, and customers’ sentiments. Prepare a review report for complaints, breakdown on route cause and social media performance in order to present to management. Investigate and audit on complaint cases presented by management, report complaints, route causes and corrective actions taken in order to ensure complaints resolution and avoid repetition.  Develop new projects in order to enhance online experience and increase engagement.
    • Commercial/ Marketing Operations Senior SpecialistFull Time

      Oct 2019 - Jun 2021 -1 yr, 8 months

      Egypt , Cairo

      • Job Details:Carry out in-depth analysis on large data sets and provide quantitative solutions to business problems, especially on optimizing applications and networking  Monitoring daily services , revenues and applications performance trends  Collaborate with Marketing Department and other departments; answering questions, solving problems and looking for potential issues and opportunities Demonstrate the ability to interpret and organize data, in order to succinctly communicate findings and recommendations in both written and verbal forms Communicate insights to senior management and CXOs through presentations and dashboards  Ad hoc analysis and data mining assignments dealing with large datasets  Work with cross functional teams (marketing, analytics teams, finance, product management, IT and Technical ) to solve business problems, provide requirements and support implementation Build predictive models to increase campaign effectiveness and optimize performance Automate analysis to increase efficiency and develop effective reporting system and dashboards to track performance Supporting day to day operational activities between technology , technical and commercial areas  Handling all global and partial outages related to Applications , Services and Products  Handling all global and partial outages related to Network (Voice or Data) and ADSL Working with HP ticketing solution to handle users accesses for different applications and created it with different administration applications  Research, recommend, and effectively implement operational changes
    • Social Media Senior SpecialistFull Time

      Sep 2016 - Sep 2019 -3 yrs

      Egypt , Cairo

      • Job Details:Providing all social media analysis & presentation showing the channles performance. Pro-active mointring for the products & services trends Raising & investigating all gabs and innovate a solutions.  Owning social media system functionality enhancement.
  • Social Media Content Creator -FreelanceFull Time

    Softline Egypt

    Aug 2016 - Jul 2019 -2 yrs, 11 months

    Egypt

    • Job Details:Designing the content English & Arabic over Softline Egypt different social media channels. Reviewing the engagement
  • Social Media Analyst - FreelanceFull Time

    Panda International For Retail Trading

    Jul 2016 - Apr 2021 -4 yrs, 9 months

    Saudi Arabia

    • Job Details:Reporting the analysis over different platforms to the top management.  Identifying the segments sentiments and raising the top complaints/ issues preparing a weekly presentation showing the performance over social media platforms.
  • Education

    • Bachelor's Degree in Tourism Guidance

      Helwan University

      Jan 2011 

    • Vocational in Russian Language

      Russian Cultural Center

      Jan 2009 - Jan 2011 - 2 yr

    • College Diploma in MS Office - Advanced Level

      Helwan University

      Jan 2008 - Jan 2009 - 1 Year

    Skills

    • Management
    • operations manager
    • Market Research
    • Data Analysis
    • Digital Advertising
    • Social Media
    • Digital Marketing
    • Operations Management
    • Customer Service
    • Customer Care
    View More

    Languages

    • Arabic

      Fluent
    • English

      Advanced
    • Russian

      Intermediate

    Training & Certifications

    • Certified Connected Manager

      Harvard Business Review·2024
    • Brandwatch Consumer Research

      Brandwatch·2023
    • People Management 101

      Mirqah·2022
    • People Management 101

      Mirqah·2022
    • High Impact Presentation

      Dale Carnegie of Egypt·2019
    • Hight Impact Presentation

      Dale Carnegie of Egypt·2019
    • Digital Marketing Fundamentals Track

      DM Arts Agency·2018
    • Digital Marketing Fundamentals Track

      DM Arts Agency·2018
    • Advanced Social Media Strategy & Tactical Analysis

      Digital Media Science Agency·2018
    • Creating CEO'S - Customer Experience Owners

      Dale Carnegie of Egypt·2017
    • Advanced Excel - Expert Level

      IT Egypt·2016
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