Basic Info

Yasmine elbendary

3 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Assistant Marketing Manager at Egyptian European Company - Chefy Mix Brand

Experience Details

Assistant Marketing Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

 Initiated and implemented launch plan for “Fritto” from ChefyMix including product ,packaging distribution channels and social media plan
 Restructured chefyMix product range based on market and customer insights
 Rebranded the product while establishing a brand identity aligned with targeted brand image and customers
 Contributed to, and developed, marketing plans and strategies to enhance brand positioning
 Coordinated with sales to enhance distribution channels through key accounts Carrefour and Seoudi
 Worked closely with R&D, finance and market research companies to restructure product lines, pricing and packaging
 Initiated and implemented on ground activation, campaigns, seasonal offers &promotions;
 Handled and established social media plan enhancing interaction,awareness and fan base by more than 70%
 Organized marketing events and exhibitions in both HACE 2014 and Supermarket expo 2015, 2016


Company Details

Egyptian European Company - Chefy Mix Brand

Cairo, Egypt

11-50 employees

FMCG

N/A

Jun 2014 to present (2 years 6 months)
Marketing & sales executive at Star unlimited (student activity)

Experience Details

Marketing & sales executive

Marketing/PR/Advertising

Experienced (Non-Manager)

 Launched the luxurious watches line from Guess “GC Watches “in Egypt including all PR activities, launch event, in-store branding
 Initiated and implemented online and offline campaign for “Ravin” fashion brand in cooperation with the “Italian Fashion Academy” in private universities to enhance brand awareness, CSR activities and sales at different market segments, increasing sales by 30%
 Held all BTL and PR activities for “Al Shamsi group” fashion brands, Burberry Egypt and Wadi Degla


Company Details

Star unlimited (student activity)

Cairo, Egypt

www.star-unlimited.com

Feb 2012 to Jan 2013 (11 months)

Education

Management technology in international business

Education Details

Management technology

international business, human resources

German University in Cairo (GUC), Egypt

B / Very Good / 75 - 85%

N/A

N/A

German University in Cairo (GUC)
2008 - 2014
High School - IGCSE

High School Details

IGCSE

saint fatima

Egypt

2007

A / Excellent / 85 -100%

N/A

saint fatima
2007

Training and Courses

Training/Course Details

From excel to Mysql

Jan 2015

Duke University, coursera

data analysis excel data analysis MySQL Tableau

Training/Course Details

Customer analytics

Jun 2015

The Wharton school university of Pennsylvania, coursera

Predictive Marketing analytics Descriptive Marketing analytics prescriptive Marketing analytics

Training/Course Details

Project Management Professional preparation course

Sep 2016

American chamber

N/A

This profile is not updated!
Last update more than 1 months ago.

Jobseeker photo

Profile Skills and Keywords

Adobe PhotoshopArabicArtAssistant Marketing ManagerBooksCustomer AnalyticsDiscoveringEnglishFMCGFrom Excel To MysqlGermanHuman ResourcesInternational BusinessMarketingMarketing & Sales ExecutiveMarketing And AdvertisingMicrosoft OfficePlanning And CoordinatingProject Management Professional Preparation CourseSalesTraveling

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

German

German

: Advanced

: Intermediate

: Intermediate

: Intermediate

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: High

:

More than 7 years

Adobe Photoshop

Adobe Photoshop

: Intermediate

: High

:

Less than 1 year

Fields of Expertise

marketing

marketing

: Advanced

: Extreme - I love it!

:

1-3 years

sales

sales

: Advanced

: Medium

:

1-3 years

planning and coordinating

planning and coordinating

: Advanced

: High

:

1-3 years

Online Presence

https://www.linkedin.com/profile/view?id=210894914&trk=spm_pichttps://www.facebook.com/yasmine.elbendary

yasmine is looking for new exciting career opportunities… Please share…

Get Your own Wuzzuf Profile Now !

Employer? If you're representing an organization or an enterprise, Signup here for FREE to see Yasmine's full profile and find more great talent and professionals to join your team.