Yasmine Elmaghrabi

Regional Digital Marketing Content ConsultantFull Time

• Job Details:- Develop and produce social content in various formats to support digital engagement, brand enhancement, and alignment with regional and global goals. - Coordinate the adaptation of global and regional human interest stories for use in the region, helping highlight UNICEF’s impact and humanitarian efforts. - Create editorial calendars, including social media content to increase reach and engagement, while supporting the enhancement of UNICEF’s brand profile. - Track the implementation of content strategies and plans, measure performance, and report on results based on key performance indicators (KPIs). - Prepare content for Goodwill Ambassadors and public figures and key messaging for events, focusing on the ongoing humanitarian crises in the region to generate awareness and support for UNICEF’s work. - Localize global fundraising campaigns, such as the global “Stay For Children in Crisis” campaign, for the region to drive donations and strengthen UNICEF’s presence. - Deliver stories, images, and footage from the field to support brand-building and fundraising content needs to the Virtual Hub in Geneva and MENA Country Offices.

Digital Engagement OfficerFull Time

• Job Details:- Assisted in digital donor acquisition efforts across multiple channels, including paid social, paid search, and email. - Ensured all activities aligned with strategic goals while taking charge of the budget for digital acquisition and lead generation. - Continuously tested and optimized new products, channels, and propositions to enhance fundraising and engagement opportunities while tracking progress and results. - Collaborated with agencies and campaign stakeholders to achieve agreed-upon KPIs and fundraising targets while monitoring performance and budgeted expenses. - Ensured potential donors had a positive experience by working with fundraising and communications teams to create a seamless journey across channels. - Collaborated with Communications colleagues in Jerusalem to ensure that the website and social media platforms reflect lead generation, acquisition activities, and key messages. - Created compelling, high-quality email, social, display, and web copy to encourage the public to act and donate while gathering feedback from relevant stakeholders and signatories. - Responded quickly to emergencies by identifying fundraising opportunities and developing appropriate communications and journeys, working collaboratively with colleagues across the organization. - Worked closely with partnerships and advocacy teams to develop and refine integrated, multichannel campaigns and engaging, donor-centric journeys that effectively mobilize and inspire new and existing supporters to act and donate. - Fostered a culture of giving and drove engagement and participation in the Agency's mission. - Utilized various online and offline channels to increase individual monthly and one-time donations, including direct email, digital fundraising, lead generation, and emergency fundraising.

Digital Engagement AssociateFull Time

• Job Details:- Developed and produced compelling fundraising content for digital channels, including email marketing, social media, and webpages, to enhance donor engagement and support for Palestine refugees. - Planned and optimized digital fundraising appeals to acquire new donors and improve existing donors' experience. - Collaborated with the Communications and Advocacy team in East Jerusalem, Gaza, Jordan, Lebanon, Syria, and the West Bank to develop a pipeline of digital fundraising campaigns. - Utilized data analysis techniques to identify flaws and sources of underperformance, generated data-driven reports, and conducted testing to improve campaign performance. - Conducted interviews with Palestine refugees across the region to create human-interest stories that could be shared with donors, partners, and other stakeholders. - Reviewed and evaluated the effectiveness of donor communication materials, fundraising appeals, webpages, and digital ads. - Developed content for High-Net-Worth Individuals worldwide and explored new targeting approaches to help build new audiences. - Collaborated with National Committees and Representative offices in Cairo, Brussels, and Washington to support their digital fundraising efforts. - Developed Terms of Reference for recruiting new digital marketing and advertising agencies. - Provided guidance to the High-Value Donors team on new approaches for Digital Islamic Philanthropy to amplify the Agency's Zakat programme. - Responded to specific inquiries received from regular and major donors.