
Yara Mohamed Gharib
Marketing Professional | MBA
Rehab City, Cairo, EgyptWork Experience
Product ManagerFull Time
Sarrdesign
Oct 2014 - Feb 2018 -3 yrs, 4 months
Egypt , Cairo
- Job Details:- Plan, coordinate and execute full promotional campaigns (This includes: Radio, Newspapers, Social media, Internal communication, Distributors communication, Flyers, Roll ups, SMS campaigns etc...) - Plan and prepare advertising and promotional material to increase sales of Sarrdesign products, working with distributors, company officials, sales department and advertising agencies. - Monitor and analyze sales promotion results to determine the cost effectiveness of all promotional campaigns. - Select agencies to partner with and approve agency plans. - Prepare cost estimates for campaigns. - Responsible for the New Product Schedule, that includes introducing new products after analyzing the market trends and studying the product positioning. - Participating in national trade exhibitions such as Interbuild, ICS and Le Marche and international exhibitions such as ISH in Germany and preparing all the needed material for the fair. - Converting strategic marketing plans into marketing activities and tactics to achieve planned objectives. - Allocating the marketing budget spending vs planned activities and monitoring expenditure vs allocation. - Manage, monitor and coordinate all social media activities and posts (Facebook, Instagram, LinkedIn).
Business Development ExecutiveFull Time
Jan 2012 - Dec 2013 -1 yr, 11 months
Egypt , Cairo
- Job Details:▪ Lead the demand generation and sales team ▪ Managed the marketing budget ▪ Identified challenges faced by Cloudypedia, then defined and executed appropriate strategies to face them ▪ Assisted in the creation and execution of success stories ▪ Planned and organized different PR events to promote Google Apps and Cloudypedia's services across the region ▪ Managed Cloudypedia's internal culture, environment and activities ▪ Created and monitored sales and marketing plans to ensure meeting the targets ▪ Initiated supportive digital marketing activities for the brand (Social Media: Google plus, Facebook, LinkedIn, Website .....) ▪ Managed different Projects with partners as well as sponsorship for different events ▪ Managed the relationship with Cloudypedia's existing accounts ▪ Screened, selected, briefed, and trained the marketing team ▪ Final interview for candidates before joining Cloudypedia
Branding and Marketing SpecialistFull Time
Jul 2010 - Jan 2012 -1 yr, 6 months
Egypt , Cairo
- Job Details:Branding and Marketing --------------------------------- ▪ Created and sustained Cloudypedia's corporate identity ▪ Designed and executed all Cloudypedia's marketing materials and prints through different advertising agencies ▪ Managed a variety of promotional activities for Google Apps such as webinars, seminars, ... ▪ Assisted in building customer base through cold calling, visits, references, ... ▪ Planned, organized, managed and executed a number of events Projects and Accounts Management -------------------------------------------------- ▪ Managed clients’ relations to ensure efficiency and high quality services ▪ Planned and implemented marketing and business plans ▪ Planned and executed Google Apps projects for different key accounts Training and Live Demos ----------------------------------- ▪ Developed different presentations and live demos and delivered them to customers ▪ Delivered Google Apps training to both business and education customers
Education
MBA in Global Marketing
ESLSCA Business SchoolJan 2014 - Jan 2016 - 2 yr
Bachelor's Degree in Mass Communication
Misr International University (MIU)Jan 2006 - Jan 2010 - 4 yr
High School - Thanaweya Amma
Sacre-Coeur HeliopolisJan 2006
Activities
Co-founder - Marketing responsible at Entrepreneurship Development Centre(EDC)
Student Activity
Apr 2009 - Jul 2010 -1 yr, 3 months
Team member at Students in Free Enterprise, SIFE
Student Activity
Sep 2007 - Jul 2010 -2 yrs, 10 months
Past President at Rotaract Club 10th Of Ramdan
Volunteering
May 2009 - Jun 2010 -1 yr, 1 month
Achievements
▪ Parachuting (Certified Paratrooper) ▪ Diving (PADI Advanced Open Water Certified Diver) ▪ Non Medical Volunteer in Ibrahim A. Badran Charitable Foundation
Skills
Languages
Arabic
FluentEnglish
FluentFrench
Fluent
Training & Certifications
Budgeting and Budget Control
IMI intl·2016TOEFL
2014TOEFL
2010