Yara Bassem Elkholy

Almentor

• marketing operations specialist | CRM & data analysisFull Time

  Jul 2024 - Present -1 yr

  Egypt , Cairo

  • Job Details:Drove 20% improvement in customer retention through data-driven campaign optimization and strategic segmentation • Managed marketing communication through email marketing, SMS & WhatsApp • Set up the user journey and sending automated communication based on the users progress • Analyzed user behavior patterns and conversion funnels using google analytics to optimize user journey and improve engagement rates • Managed end-to-end email marketing campaigns in salesforce marketing cloud, including audience segmentation, content automation and performance tracking • Led data cleaning initiatives and developed standardized processes for data management, ensuring high-quality customer data for targeted marketing campaigns • Monitored and tracked marketing budget allocation and spending across channels, providing regular financial reports and optimizing ROI through data-driven budget adjustments. • Developed comprehensive marketing analytics dashboard tracking key growth metrics, enabling data-driven decision-making across teams • Built and executed customer segmentation strategies using predictive analytics to optimize targeting and campaign ROI • Established automated reporting systems for growth metrics, providing actionable insights for strategic planning
• Junior accountantFull Time

  Sep 2022 - Jun 2024 -1 yr, 9 months